Since Salesforce has turned its face towards AI, all the buzz has shifted towards Data Cloud. Starting from Dreamforce 2023, Salesforce Data Cloud has become the product that every Salesforce consulting company, business, and user talks about.
But the real question is why this platform is getting so much hype. We’ve got all the answers for you.
In this blog, we’ll be looking at Data Cloud closely, evaluating what this Salesforce product has got to offer which makes this a top choice by any Salesforce consultancy assisting any business.
Salesforce Data Cloud in Brief
Data Cloud integrates all of your company’s data into Salesforce’s Einstein Platform, providing every team with a comprehensive view of the customer to enhance automation and analytics, personalize engagement, and enable trusted AI. It achieves this by consolidating disparate data into a single, reliable model that is easily accessible and understandable.
This includes various data sets such as telemetry data, web engagement data, and more from both internal sources and external data lakes and warehouses. This unified view enables your Sales, Service, and Marketing teams to create tailored customer experiences, initiate data-driven actions and workflows, and securely implement AI across all Salesforce apps with the help of a Salesforce consultant guiding through Data Cloud features.
Irrespective of the data’s origin, Data Cloud can unify it all, generating a cohesive customer profile. This unified profile helps your team gain a better understanding of your customer’s current needs and anticipate their future requirements. This, in turn, allows teams across your organization to leverage all of your company’s data to increase productivity and provide greater customer value.
Best Data Cloud Features: Trusted by Top Salesforce Consulting Company
Salesforce Data Cloud is entirely different from any other data solution that exists in the market. And that’s because of the amazing features it supports. Let’s talk about the most innovative features supported by Data Cloud, which a Salesforce consultancy can help you implement.
1. Native Integration with Salesforce Metadata
This capability enables your organization to convert data from any source into standard objects and fields that teams familiar with Salesforce can easily work with. As a result, companies can seamlessly utilize all their external data within everyday apps like Sales Cloud and Service Cloud, eliminating the need to invest in and manage complex, costly data pipelines.
2. Open and Extensible
Your company has already invested significant resources in implementing data solutions like data lakes or data warehouses. With Data Cloud, you can optimize the return on these investments.
Data Cloud is built with an open, extensible architecture that utilizes zero-copy integrations, enabling seamless connections to leading platforms without the need to duplicate or move data. This approach offers unmatched flexibility and control for managing data within Data Cloud, simplifying the process of importing and exporting data as required.
3. Low-Code, No-Code
By harmonizing all your data within the Salesforce metadata framework with the help of a Salesforce consulting company, you can leverage Salesforce’s low-code tools like Flow, as well as generative AI solutions like Einstein Copilot and Prompt Builder. This enables business teams to utilize data more effectively to drive workflows, automations, AI, and analytics, all without depending on IT.
How Salesforce Data Cloud Works
One of the main reasons companies are choosing Data Cloud is that it helps them understand their customers better. This is possible due to the three capabilities the platform supports:
1. Connects with All Data Sources
To start, Data Cloud enables you to seamlessly merge your Salesforce data with information from any external source, creating a reliable, holistic customer view. Utilize pre-built connectors or our zero-copy integrations to swiftly access data from various parts of your organization stored in platforms such as AWS, Snowflake, and Google BigQuery.
2. Unify the Data
As Data Cloud is specifically designed for Salesforce, it facilitates the integration of all your data into our standard metadata model. Once integrated, companies can directly access and utilize this data within Salesforce applications such as Sales Cloud and Service Cloud.
In contrast to other data solutions that pose challenges in harmonizing disparate data into a unified model, Salesforce simplifies data harmonization with easy point-and-click mapping and pre-configured data bundles that automatically map your data.
3. Easily Activates Data
Using Data Cloud, teams can convert complex, difficult-to-access data scattered throughout your enterprise into a cohesive asset. Data Cloud simplifies the process of utilizing your data to create data-driven automation and business processes.
With seamless integrations to Salesforce applications such as telemetry data or purchase invoicing systems, teams can implement experiences powered by Data Cloud in almost any work environment.
Unify Your Data with a Top Salesforce Consulting Company
Businesses are amassing greater amounts of customer data, but much of it remains isolated and disconnected from the customer experience. Data Cloud merges information from diverse sources, enabling all teams to deliver personalized customer experiences at every interaction, resulting in heightened customer satisfaction, loyalty, and, ultimately, business expansion.
Unify your data, teams, and customers. Explore how Salesforce Data Cloud can assist you in integrating all your data and uncovering insights that culminate in remarkable customer experiences. Contact us and let our certified Salesforce consultants help you understand how Data Cloud could work wonders for your business.
Siddharth Sehgal
CEO
Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.