We might not think about it, but the insurance industry is one of the largest industry domains, with a market value that is even higher than the GDP of some countries. However, being a complex sector, insurance companies are known to face several challenges in their daily set of operations. Salesforce implementation is one way to overcome those challenges and enable streamlined operations within the firm.
But even implementing the Salesforce solution is not an easy game. Your experts need to have the right skills and experience to evaluate your business structure and implement a custom solution that suits the business requirements and challenges.
The need is to have a thorough and foolproof roadmap created by the best Salesforce experts that will help with successfully implementing Salesforce within the business. But before that, let’s look at the value of Salesforce in the insurance industry a little more closely.
How Insurance Companies Derive Value from Salesforce
Salesforce has proved to be a complete digital solution for companies, enabling them to manage their business more efficiently while staying competitive. Here’s how insurance firms are exactly benefiting from Salesforce.
1. Empower policyholders
One of the main agendas of Salesforce is to efficiently store all customer data over a single centralized platform, enabling teams to easily locate and understand the data. This helps insurance agents to get a better understanding of the customer’s needs and expectations.
Also, Salesforce helps to record every step of the customer journey, enabling agents to view their sales history, payment records, due payments, renewal dates, and other details. This will help them process every claim correctly, providing accurate and relatable quotes.
2. Adapt to the digital world
Salesforce enables insurance firms to digitize their customer information and streamline their experience. With the world becoming more and more dependent on technology, it is crucial for insurance firms to adopt digitization. Salesforce enables them to achieve the same, helping the teams to achieve efficiency across departments and minimize call time.
3. Connect all business aspects
Salesforce helps insurance companies to optimize their processes. This means connecting different business sections and providing convenient data access to each of them. The centralized database enables the teams to access a 360-degree view of customer data, saving them time to evaluate and process data.
Process for Implementing Salesforce Successfully
The entire process of implementing Salesforce can be a tricky business. That’s where you require Salesforce implementation services to help prepare a roadmap that will be followed throughout the process.
So, here are steps insurance companies should follow to implement Salesforce successfully and securely with the help of the best Salesforce partners.
1. Identify your expectations
All the departments of the insurance company should prepare a list of their operations, recurring tasks that they want to automate, workflows, and sales processes. This will enable them and the implementation experts to get an idea about the expectations of the platform.
2. Set up your budget
The cost of implementing Salesforce can be different for different businesses. It varies on multiple aspects like licenses, implementation services, integrations, data migration, and training. It is essential to plan on the budget beforehand after you get an idea about what you expect from the implementation.
3. Hire a reliable Salesforce partner
Experts from the best Salesforce implementation company aren’t just some experts. They’ll be your partners for growth. You have to give enough emphasis on finding yourself the right Salesforce partners who’d help you with smoothly implementing the solution and would also safely migrate the data while providing regular maintenance.
Look for a partner who has proper experience in implementing and developing Salesforce solutions in companies of the same industry sector.
4. Plan change management
It can certainly be difficult to get your team to adapt quickly to the new Salesforce solution. That’s where it is necessary to have an organizational change management strategy in place that will help to get the potential Salesforce users to adapt to the change more conveniently.
This would include actively seeking out the opinions of users through feedback and surveys, which will be included in the change management process. Keep the feedback anonymous and use that feedback to strategize your implementation rollout. You should also prepare your communication plan around it.
5. Conduct safe data migration
To make sure your CRM solution is efficiently running, you have to ensure that any data your company stores is available in your Salesforce solution. Conducting data migration to Salesforce is quite a complex process that one can imagine. This becomes even more difficult when you lack the team with the right skills and experience. So, make sure you invest in an implementation partner who can safely handle and migrate your data.
6. Roll-out features gradually
It’s the endless possibilities offered by Salesforce that make it such an efficient option for an insurance company when choosing a Salesforce solution. Salesforce releases 3 major updates every year and many other small updates, too. So, it is necessary that the Salesforce solution implemented can be updated to add new features.
Gradually rolling out features would help to ease the transition process of using a new system and upgrading it with new features. As you gradually add on the features, it will enable potential users to make the most of the solution, improving insurance operations and productivity.
7. Focus on training
Whatever you do while implementing a Salesforce solution in your insurance firm, don’t underestimate the power of training. Salesforce has a steep learning curve, and if the employees are not trained properly on it, chances are they will miss out on making the most of the Salesforce solution.
This is where you can even consider hiring an efficient Salesforce partner for Salesforce implementation for financial services that will not only implement the solution but will also provide proper training material to achieve user adoption.
8. Work on proper maintenance
Implementing Salesforce is not a one-time job. It requires proper regular maintenance to ensure that the necessary changes and updates are made on time. The right time can help with ongoing maintenance after the implementation and would also conduct regular reviews of workflows and processes.
Consider Salesforce for Financial Services with the Best Team
Be in any financial services firm, like for wealth management, insurance, or lending, considering CRM implementation with experts is the way to make the most of CRM capabilities that would enhance capabilities.
If we look for such services, contact us and talk to our experienced consultants, who have served many firms in the financial services sector and have delivered results.