Salesforce has made a strategic move to strengthen its standing in the retail sector with a recent merger. They have recently announced the acquisition of PredictSpring, which is a point-of-sale firm. This California-based company is known for its cutting-edge solutions like inventory management and remote payment, enabling businesses to engage with customers in dynamic and innovative ways. There’s a lot that you as a Salesforce user will achieve if you’re from the retail sector. Just hire a Salesforce administrator and witness how this acquisition can be game-changing for you.
This blog is to share some light on more details about this acquisition and what benefit will this bring for the retail businesses.
What Exactly is PredictSpring?
PredictSpring is renowned for its innovative POS systems, empowering store employees to seamlessly engage with customers and complete transactions on mobile devices. With features like customer profiling and the ability to order out-of-stock items online, their technology is an invaluable asset in enhancing customer service within the retail sector.
Founded in 2013 by a former Google Product Manager, Nitin Mangtani, PredictSpring has made significant strides in the industry. During his seven-year tenure at Google, Mangtani played a pivotal role in expanding the Google Shopping Team from a few hundred merchants to hundreds of thousands worldwide. His expertise lies in search infrastructure and optimizing mobile conversions.
Salesforce and PredictSpring
Salesforce and PredictSpring have been partners since 2019. They have been working with each other to deliver a unified experience across Commerce and Service Cloud. Due to this efficient sync, Salesforce decided to acquire it.
With PredictSpring now fully integrated into Salesforce, retailers will be able to harness the full power of omni-channel capabilities of Salesforce. This integration strengthens Salesforce’s ability to offer a comprehensive suite of retail solutions, positioning it to excel in an increasingly digital retail landscape.
How Retail Businesses Can Flourish with this Acquisition
The acquisition of PredictSpring by Salesforce offers significant opportunities for retail businesses to grow in the competitive market. Here’s how this acquisition could be helpful for retail businesses:
1. Enhanced Customer Engagement
PredictSpring is known for enabling seamless customer interactions. Its merger with Salesforce will allow retailers to provide a more personalized and efficient shopping experience, thus helping them to boost sales, for which you can hire a Salesforce administrator. The store reps can connect with customers through mobile devices, process transactions instantly, and access their profiles, which will help in achieving customer satisfaction.
2. Unified Omni-Channel Experience
Agents at retail businesses would now be able to offer a unified shopping experience to their customers across both online and offline channels. This omni-channel way to engage with them ensures that customers receive consistent service and information. They can be shopping online, in-store, or on mobile devices, agents can still work on driving sales and improving customer retention.
3. Advanced Inventory Management
Retailers have been using PredictSpring for advanced inventory management features, which would now be combined with the AI features of Salesforce analytics. This allows retailers to work with easier stock management and inventory tracking to fulfill customer orders and win their trust.
4. Make Data-Driven Decisions
The retailers will also be able to manage and handle data related to sales and customers that will be helpful. Salesforce integration supports tools for AI and analytics that can help to turn this data into actionable insights, enabling retailers to make informed decisions on everything.
5. Streamlined Operations
This merger of Salesforce and PredictSpring will help in automating business processes, such as marketing, customer service, and sales and order management. This increases efficiency, reduces operational costs, and allows businesses to focus more on strategic growth and customer experience.
6. Scalability and Flexibility
This acquisition would make it easier for retailers to work with as it would provide them with a scalable platform offering flexibility in how they manage their operations and customer interactions. You can hire a remote Salesforce developer to work with these features and enable scalability for your business. This would ultimately provide a dynamic growth environment for retail businesses.
Hire a Salesforce Administrator for your Retail Business
Salesforce has actively been working to boost operations and customer satisfaction for retail businesses and this acquisition with PredictSpring is another such step that will take retail businesses closer to their customers. If you are also handling a retail business, contact us and our top Salesforce expert will help you to upgrade your operations and boost your sales.
Siddharth Sehgal
CEO
Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.