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New Marketing Cloud Features to Access the Power of Personalization

Marketing Cloud Features

Over the past few years, personalization has become very critical for a brand’s digital strategy. No brand could ever succeed if it fails to meet the expectations of customers. Considering this, Salesforce has brought some new Marketing Cloud features that would give your brand the power of personalization.

According to the report of State of the Connected Customer, 73% of customers these days look for companies that could understand their unique expectations and needs.

As the competition becomes more intense, marketers have to keep working with strategies that could connect with customers. The good news here is that marketers these days have more data and better technology that could be used to create better experiences.

Marketing Cloud Features for Personalization

To make your marketing effort more productive, Salesforce has come up with new features in the latest Marketing Cloud release that will help you personalize your marketing strategy. 

Let’s have a look at these features. 

1. What-if Analyze for Einstein Engagement Frequency

There are chances that we don’t know if our customers are feeling fatigued due to so many emails and messages. That’s where the new ‘What-if’ analyzer for Einstein Engagement Frequency will help to predict the engagement for your next email. 

The feature will help you to:

2. Customer Data Platform

With the new release, you can now use richer customer information and use their preferred channels to reach customers with the help of Marketing Cloud’s Customer Data Platform (CDP) updates. 

You achieve better personalization with the CDP updates by:

3. Database Exports

Customers these days are using enterprise database software to maintain data. This is because marketing data is relatively siloed and complicated, so teams have to make it more accessible throughout the company. 

That’s where Database Exports can help as it can:

4. Triggered Campaign Messages

You can combine the personalization of the Marketing Cloud with the outbound communication engine of Journey Builder with Triggered Campaign Messages. 

This feature can help you reengage customers on their preferred channel.  You can use the feature to:

Enable These New Marketing Cloud Features in your Company

Leveraging these new Marketing Cloud features can change the game for marketers, helping to create more personalized campaigns that could bring in better results. 

Make sure you hire a trusted Marketing Cloud developer who can explain all these features and other updates well and implement the same to level up your marketing game.  

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