After ruling the global industry sector with its CRM, Salesforce has now taken another big leap, entering the industry of streaming services. Salesforce has made its debut in the streaming market by launching Salesforce+, a live and on-demand content platform that aims majorly at business professionals.
Unlike Disney+ and Netflix, Salesforce’s streaming platform will be a business-focused streaming platform that will only feature on-demand content aiming at what professionals want to gain industry insights and learn new and helpful skills.
Salesforce+ will include original series, live event programming, podcasts, and a lot of content based on professional development. Its access is currently available through free subscriptions to the global audience. The company has no plans of charging for it as of now. Soon the streaming service will be launched as an app too.
Sarah Franklin, President & CMO of Salesforce, mentioned in a press release that it took them more than 18 months to reimage the way they could excel in the digital-first world to create all-digital brand experiences.
“We’re not going back, we’re creating the future now. Just as brands like Disney, Netflix, and Peloton have done with streaming services for consumers, Salesforce+ is providing an always-on, business media platform that builds trusted relationships with customers and a sense of belonging for the business community.”
What’s Streaming on Salesforce+?
Salesforce+ will have four channels with live programming from its events, six original series, and more than 100 hours of content, with more original content soon to go air in the coming months.
To launch the new streaming service, Salesforce Studios has already got occupied with bringing new original programming to the streaming platform, bringing the team of expert writers, directors, producers, and editors together.
The current lineup of the Salesforce streaming platform so far includes:
- A weekly program called “Leading Through Change”, showing how business leaders dealt with the change brought about by the pandemic
- A series called “Connections” bringing together some of the most famous and innovative marketers from Levi’s, IBM, and other companies
- A program called “The Inflection Point” demonstrating the journey of CEOs from leading brands like PayPal, Coca-Cola, and Honeywell, sharing their backstories and professional influences
- A series called “Boss Talks” focusing on career advice
- A short video series called “Simply Put”.
How to Get Started with Salesforce Plus
Now, let’s understand how you can get started using Salesforce Plus. The good thing here is that you don’t need to purchase a Salesforce license to begin watching on the platform for free. All you need is a free TrailBlazer ID with which you can access all shows and events on Salesforce Plus.
With the help of this ID, you can maintain a single profile for all services related to Salesforce. You can also manage access and preferences related to different Salesforce sites.
Salesforce+ will be coming up with more original content relating to leaders in fields like services and sales and will also stream a new series on how Trailblazers are upgrading their skills for new career opportunities.
Being the 20th anniversary of the most important event of Salesforce, Dreamforce 2022 was streamed live over Salesforce+.
Contact us to learn more about everything that Salesforce has brought new for its users.
Siddharth Sehgal
CEO
Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.