Lead nurturing and running effective marketing campaigns are very necessary activities for businesses and this is where Marketing Cloud could be of great help. You can also efficiently track the performance of each campaign using the platform. There’s a lot that the platform allows companies to do and that’s where they would always require the …
by Kriti Sharma 
It’s true that no company can flourish without a strong suite of marketing tools; and that’s where Marketing Cloud has become so renowned. Businesses gain access to capabilities like email marketing, messaging, advertising campaigns, and customer journey with a Salesforce Marketing Cloud developer onboard. Salesforce Marketing Cloud allows you to analyze data and deliver personalized …
by Kriti Sharma 
Hey there, fellow marketers! Are you looking for ways to jumpstart your lead generation efforts? If so, you’re exactly where you should be. In today’s fast-paced digital landscape, generating high-quality leads is critical for any business to thrive. And that’s where a Salesforce consulting agency comes in. Salesforce consultants can help you streamline your lead-generation …
by Kriti Sharma 
Salesforce is an essential CRM platform for businesses and has also proved to be an incredible tool to streamline marketing operations for organizations. That is something Salesforce Marketing Cloud makes possible for them. From running personalized campaigns to tracking results, there’s a lot that hiring a Salesforce Marketing Cloud developer makes possible for the team …
by Kriti Sharma 
Over the past few years, personalization has become very critical for a brand’s digital strategy. No brand could ever succeed if it fails to meet the expectations of customers. Considering this, Salesforce has brought some new Marketing Cloud features that would give your brand the power of personalization. According to the report of State of …
by Kriti Sharma 
Today’s customers are all-digital. And to reach them out, you need to work on something that is personalized for them. The good news is you can drive personalization with Marketing Cloud; you just need to know the way it’s done. According to the State of the Connected Customer Report, 66% of consumers expect brands to …
by Kriti Sharma 
Both, Pardot and Marketing Cloud are exceptionally used for marketing automation. But sometimes, it can be confusing for the business to identify which one to use and where. While Marketing Cloud is one of the most recognized Salesforce products for improving marketing campaigns, Pardot helps to enable automation in marketing to intelligently nurture more leads …
by Kriti Sharma 
For any Marketing Cloud professional, it is important to know the ins and outs of the product so it can be used to its full potential. Marketing Cloud can be considered as a fully-loaded platform that has a lot to offer. Even there can be times even the experienced Salesforce experts won’t be aware of …
by Kriti Sharma 
Pardot is a marketing automation tool aimed at cutting down the Marketing and Sales team attempts to comprehend the most lucrative leads, seal-the-deal, and maximize ROI paving the way for seamless connectivity with clients through Social Media & Paid Marketing. It’s close cousin, Salesforce Marketing Cloud is a unified platform for orchestrated customer relationships that …
by Kriti Sharma 
