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Modernizing Sales, Quotes, and Customer Engagement for a Manufacturing Leader

The customer is a manufacturing provider of parts and solutions for water, gas, fire, electrical, and HVAC systems. They serve multiple sectors and rely on accurate quotes and fast responses. They had struggled with manual lead and opportunity tracking, slow quote creation, no automation for field updates, and disconnected tools for invoicing, signatures, and meetings. 

In this case study, you’ll learn how we: 

  • Implemented Salesforce Sales Cloud to automate lead-to-quote 
  • Used Flows to auto-update fields and keep data current 
  • Customized quote PDFs and aligned the Contract object to the business process 
  • Structured product and variant management on Opportunities 

Scaling High-Precision Lead Nurturing via Strategic Salesforce Pardot

A Manufacturing Firm Re-Engaged 58% of Inactive Leads with Salesforce Pardot 

A manufacturing brand wanted to revive inactive leads and better understand what each prospect cared about. The team needed a stronger Salesforce Pardot implementation for manufacturing, with segmented nurtures, clear scoring, and reliable tracking for external links, all connected to Sales Cloud for faster follow-ups. 

In this case study, you’ll learn how we: 

  • Segmented prospects by interest and buying intent using Salesforce Pardot segmentation list rules for a manufacturer  
  • Built Pardot engagement studio manufacturing campaigns with emails, forms, and landing pages  
  • Supported Pardot lead nurturing for B2B manufacturing with targeted nurture journey 
  • Set scoring rules for Pardot lead scoring and grading for manufacturing sales  
  • Created custom redirects to track external links and improve Pardot campaign ROI tracking  
  • Synced qualified activity to Sales Cloud for sales-ready context 

 

Enterprise-Grade Event & Lead Management with Sales Cloud

How a Packaging Company Centralized 1,200+ Event Leads in Salesforce 

A flexible packaging company needed one place to record events, add attendees, create leads, and track Salesforce Sales Cloud trade show lead management from one workflow. The team was switching between sheets and calendars outside Salesforce, which slowed visibility, lead follow-up, and ROI tracking. 

In this case study, you’ll learn how we: 

  • Built a Salesforce LWC custom lead capture form for events to log event name, location, industry, dates, and attendees  
  • Enabled lead creation on the event page and showed a live list of event-sourced leads 
  • Reflected events on participant calendars and a central team calendar with a one-time setup  
  • Enabled Salesforce Sales Cloud event lead attribution reporting for activity, pipeline, and ROI 
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