Over the past few years, personalization has become very critical for a brand’s digital strategy. No brand could ever succeed if it fails to meet the expectations of customers. Considering this, Salesforce has brought some new Marketing Cloud features that would give your brand the power of personalization. According to the report of State of …
Yes, you can look into the future to build strategies for your insurance agency. And you don’t need a crystal ball for that. Predictive analytics would make it all easier for you. Almost everyone in the insurance world is talking about predictive analytics. But what is it actually? Predictive analytics helps pick up scattered pieces …
Salesforce recently introduced new Customer 360 innovations that help to connect, commerce, marketing, and service data on one platform so companies can personalize every single interaction using insights from different departments. Companies these days face mounting pressure to do more with less, all while striving to meet the rising consumer expectations. Ongoing changes in data …
In this digital age, the software-as-a-service market is growing at an unprecedented rate. Many such solutions offer numerous features and benefits, but only a few are able to survive the market competition and ensure achieving true product adoption among users. It’s a common issue that makes us wonder if adoption was given the necessary consideration …
For any contact center, the key to enhanced efficiency is customer service automation. But not every company is able to achieve that automation successfully. The need is to work more to enhance your customer service process, even after automating it. According to one of the research reports from Boston Consulting Group (BCG), 70% of digital …
When you are using Experience Cloud to build an aesthetic and powerful website, you need to give in a lot of preparation and plan the vision. But what about the code? Well, that’s the thing you won’t have to worry about when you are using Experience Builder to build the site. Before going further, let’s …
