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Customized Content & Synchronized Data Across Campaigns for a Marketing Firm

The customer is a premier executive events and peer-to-peer marketing firm, faced a critical challenge, data syncing issues between Salesforce Sales Cloud and Pardot that disrupted campaigns and left crucial customer insights incomplete. 

In this case study, you’ll learn how we: 

  • Pinpointed the sync errors and reduced inconsistencies by over 95% 
  • Standardized fields across systems to ensure accurate and real-time customer data 
  • Restored smooth Salesforce-Pardot synchronization to support smooth campaign execution 
  • Helped Apex Assembly eliminate manual fixes and accelerate marketing efficiency
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