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Industry
Consumer Goods (CPG)
Company Size
10000+
Region
United States
Solution/Product
Salesforce Marketing Cloud
100% Centralized Lead Capture Across 9 Markets for a Global CPG Brand
A Fortune 500 consumer goods leader needed a simple way to capture interest locally while keeping sign-up data clean and actionable in one place. The team needed SFMC localized landing pages by region, direct data capture into Salesforce Marketing Cloud, and a clear post-conversion path that confirmed the action and guided users to relevant next steps.
In this case study, you’ll learn how we:
- Launched nine localized registration pages aligned to language and market context.
- Built a Salesforce Marketing Cloud multi-country campaign setup for streamlined lead capture.
- Captured all submissions directly into a dedicated Marketing Cloud data extension.
- Enabled SFMC CloudPages regional audience segmentation for faster reporting.
- Improved the post-conversion experience with a thank you page.
