A manufacturing brand wanted to revive inactive leads and understand what each prospect cared about. The team needed segmented nurtures, clear scoring, and reliable tracking for external links, all connected to Sales Cloud for faster follow-ups.  

In this case study, you’ll learn how we: 

• Segmented prospects by interest and buying intent 

• Built Engagement Studio programs with emails, forms, and landing pages 

• Set scoring rules to surface high-intent records and suppress low quality 

• Created custom redirects to track external links and attribute traffic 

• Synced qualified activity to Sales Cloud for sales-ready context