Case Study
Optimizing Manufacturing Event Management with Salesforce Sales Cloud Implementation and LWC
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Industry
Manufacturing
Company Size
201-500
Region
United States, Canada, Europe, Asia, Africa
Solution/Product
Salesforce Sales Cloud, Lightning Web Components
Enterprise-Grade Event & Lead Management with Sales Cloud
How a Packaging Company Centralized 1,200+ Event Leads in Salesforce
A flexible packaging company needed one place to record events, add attendees, create leads, and track Salesforce Sales Cloud trade show lead management from one workflow. The team was switching between sheets and calendars outside Salesforce, which slowed visibility, lead follow-up, and ROI tracking.
In this case study, you’ll learn how we:
- Built a Salesforce LWC custom lead capture form for events to log event name, location, industry, dates, and attendees
- Enabled lead creation on the event page and showed a live list of event-sourced leads
- Reflected events on participant calendars and a central team calendar with a one-time setup
- Enabled Salesforce Sales Cloud event lead attribution reporting for activity, pipeline, and ROI