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100% Centralized Lead Capture Across 9 Markets for a Global CPG Brand

A Fortune 500 consumer goods leader needed a simple way to capture interest locally while keeping sign-up data clean and actionable in one place. The team needed SFMC localized landing pages by region, direct data capture into Salesforce Marketing Cloud, and a clear post-conversion path that confirmed the action and guided users to relevant next steps. 

In this case study, you’ll learn how we: 

  • Launched nine localized registration pages aligned to language and market context. 
  • Built a Salesforce Marketing Cloud multi-country campaign setup for streamlined lead capture. 
  • Captured all submissions directly into a dedicated Marketing Cloud data extension. 
  • Enabled SFMC CloudPages regional audience segmentation for faster reporting. 
  • Improved the post-conversion experience with a thank you page. 
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