Centralized Event & Lead Management in Salesforce Sales Cloud 

A flexible packaging company needed one place to record events, add attendees, create leads, and see everything on personal and central calendars. The team was switching between sheets and calendars outside Salesforce, which slowed visibility and ROI tracking.  

In this case study, you’ll learn how we: 

• Built a Lightning Web Component to log event name, location, industry, dates, and attendees 

• Enabled lead creation on the event page and showed a live list of event-sourced leads 

• Reflected events on participant calendars and a central team calendar with a one-time setup 

• Enabled reporting for activity, pipeline, and ROI inside Salesforce