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Industry
Marketing & Event Promotion
Company Size
11-50
Region
United States
Solution/Product Used
Salesforce Sales Cloud and Salesforce Pardot
Customized Content & Synchronized Data Across Campaigns for a Marketing Firm
The customer is a premier executive events and peer-to-peer marketing firm, faced a critical challenge, data syncing issues between Salesforce Sales Cloud and Pardot that disrupted campaigns and left crucial customer insights incomplete.
In this case study, you’ll learn how we:
- Pinpointed the sync errors and reduced inconsistencies by over 95%
- Standardized fields across systems to ensure accurate and real-time customer data
- Restored smooth Salesforce-Pardot synchronization to support smooth campaign execution
- Helped Apex Assembly eliminate manual fixes and accelerate marketing efficiency