A Manufacturing Firm Re-Engaged 58% of Inactive Leads with Salesforce Pardot 

A manufacturing brand wanted to revive inactive leads and better understand what each prospect cared about. The team needed a stronger Salesforce Pardot implementation for manufacturing, with segmented nurtures, clear scoring, and reliable tracking for external links, all connected to Sales Cloud for faster follow-ups. 

In this case study, you’ll learn how we: 

• Segmented prospects by interest and buying intent using Salesforce Pardot segmentation list rules for a manufacturer  

• Built Pardot engagement studio manufacturing campaigns with emails, forms, and landing pages  

• Supported Pardot lead nurturing for B2B manufacturing with targeted nurture journey 

• Set scoring rules for Pardot lead scoring and grading for manufacturing sales  

• Created custom redirects to track external links and improve Pardot campaign ROI tracking  

• Synced qualified activity to Sales Cloud for sales-ready context