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30% Cleaner Lead Data with Salesforce Field Automation

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Client Overview

Industry

Automobile

Company Size

11-50 

Region

San Diego, USA

Solution/Product

Salesforce Sales Cloud and Automation

How a Powersports Business Improved Salesforce Lead Follow-Ups by 45%

The customer is a powersports marketplace that connects sellers of used motorcycles, ATVs, dirt bikes, and side-by-sides with buyers. They needed to automate lead follow-up in Salesforce Sales Cloud because lead fields were not auto-updating when customers submitted vehicle details, and teams were sending emails and texts manually. 

In this case study, you’ll learn how we: 

  • Built Salesforce Flow Builder lead routing to standardize lead intake and assignment  
  • Automated field updates when customers submitted bike, ATV, or vehicle details  
  • Configured Salesforce automated SMS email lead follow-up for reminders and missing information  
  • Added validations to improve lead quality and reduce manual errors 
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https://360degreecloud.com/wp-content/uploads/2025/10/Accelerated-Sales-with-Automated-Lead-1.pdf

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