Listen to this articleWith companies focusing on delivering the best customer experience, constant efforts are made to improve the User Interface (UI) and User Experience (UX) design of the website or solution. The demand for UI/UX design implementation is continuing to grow. Designers follow many disciplines to create a better online experience for everyone by improving accessibility, user research, and prototyping. We can thus say that UI and UX design covers a vast area, exceeding the simple wireframes.
Businesses are very much convinced about the efficacy of UX, but they don’t know that the results can be outstanding. Studies show that strategic UX design can boost conversion rates by 400% and minimizes the development time.
So far, we know the importance of UI/UX, but we should also know how to achieve a design that gives results. Here we have outlined some processes that help to achieve a successful UI/UX design implementation.
This is the first and the most important stage of any UI/UX design implementation, the discovery process. In this phase, the designers will understand business challenges and get a closer look at the stakeholders. Without thorough discovery, it will be a struggle to get off the ground to get the right design.
The designers might take the time and consideration to absorb your business environment and ask the questions to determine what your audience needs from the end product.
After exploring the discovery phase, designers will have to map out the existing processes. The ‘As-Is’ mapping will identify the problems, which can be possible bottlenecks and areas having an under-developed resource.
This explorative stage will form the basis of the ‘To-Be’ processes. Here you will set out a loose structure to fix any significant pain points from the as-is design.
After the process mapping, extensive UI/UX design research is performed to identify the key players in your market. This will help to inform the look and feel of the website or application. This user research forms the basis for the wireframe prototype.
The research is more than just assembling a mood board of brands. It is the stage where you reach out to real customers for feedback on the existing product and their ideal end product. UI and UX user research can provide actionable UI and UX insights that will help in development.
The best approach to conduct user research is to use a mixed-method approach to quantify wider opinion for validity and create a rich contextualized view of your customers’ behaviors and attitudes.
Designers and platform app builders will use every information learned to deliver a tangible prototype that can be tested with users. Take a step back to determine whether the product in its current state can solve the issues identified in stage one. That is to check if it is meeting the needs of the users at every juncture?
The prototype can be of two versions:
Low-Fi prototypes are paper-based and initial designs that tell the look and feel of a product. High-Fi prototypes are designs closer to the MVP or a product release.
From here developers will take over the work to turn the digital product into a reality. After implementing any changes required after the prototyping phase, assets are exported to developers.
By this time, you’ll be sure that the UI and UX design will meet user expectations so you can get more creative. Designers can use design assets such as micro-animations, iconography, and video to make the interface more influential.
This tour of a UI and UX design project roadmap will help you know all the stages that will be covered to get an interactive and influential design for your site or application.
To get off the ground on the right foot, you’ll need the help and guidance of experienced UI/UX designers and Salesforce experts who know their way well through the process of design implementation.
Talk to us to know how we can help you deliver the best customer experience with a suitable UI/UX for your product.
