January 12, 2024
Listen to this articleWhen the discussion is about the biggest acquisitions made by companies, Salesforce always manages to maintain its spot on the list. This time, Salesforce is in the news again about a big acquisition. Salesforce has announced its acquisition of the popular commission automation platform Spiff with the aim of improving sales performance management. Our Salesforce consulting experts have dug into this latest acquisition to understand what it will bring for us.
This strategic collaboration aims to fuse Salesforce’s power in cloud-based solutions with Spiff’s innovative low-code user interface and robust processing engine, promising to drive commission automation at an unprecedented scale.
Salesforce’s recent announcement of acquiring Spiff isn’t just a standalone move; it perfectly aligns with the company’s overarching strategy of embracing low-code solutions.
This strategic focus on integrating compatible companies into its ecosystem is evident when we take a closer look at Salesforce’s recent M&A activities and investment directions.
In a strategic move back in September 2023, Salesforce acquired Airkit, a platform that leverages low code to craft AI-driven customer service tools.
Hailing from Redwood City, California, Airkit was founded by Adam Evans and Stephen Ehikian, who had previously sold another startup, RelateIQ, to Salesforce for a whopping $390 million. The synergy between Salesforce and Airkit is palpable, with the latter joining the Salesforce family on the AppExchange platform.
Now, enter Spiff into the equation. Salesforce’s acquisition of Spiff is a continuation of its commitment to low-code solutions. Spiff’s innovative incentive compensation management (ICM) software, with its user-friendly low-code UI and powerful processing engine, perfectly aligns with Salesforce’s vision of empowering businesses with accessible and efficient tools.
As Salesforce strengthens its low-code focus, the synergy between these acquisitions becomes more apparent. Spiff, with its integration into Salesforce’s Sales Cloud, adds a critical layer to the low-code arsenal.
The marriage of Spiff’s commission automation capabilities and Salesforce’s commitment to user-friendly interfaces opens new possibilities for businesses aiming to streamline their sales processes and drive growth. And with Salesforce consulting, you can achieve the sales improvement that your business has been seeking.
It’s noteworthy that both Airkit and Spiff, now integral parts of the Salesforce ecosystem, share a common thread of being part of Salesforce’s AppExchange platform. This strategic alignment reinforces Salesforce’s commitment to providing a unified, low-code ecosystem for businesses to thrive.
Salesforce’s acquisition of Spiff isn’t just about bolstering Sales Performance Management; it’s a pivotal move in the company’s broader strategy to revolutionize business processes through low-code solutions.
As Salesforce continues to weave these acquisitions into its fabric, the tech world eagerly awaits the transformative impact on the way businesses leverage low-code technologies for enhanced efficiency and growth. The future is undoubtedly low-code, and Salesforce is leading the charge.
Upon the completion of this game-changing acquisition, Spiff is set to become an integral part of Salesforce Sales Cloud. That would definitely be a great addition to the Sales Cloud, helping the sales team to improve operations and simplify data and sales funnel management.
The focus? To catapult Salesforce’s Sales Performance Management solutions into a new era, providing customers with a trusted platform designed to increase visibility, supercharge selling efforts, and unlock unprecedented growth opportunities.
This alliance is a dynamic force empowering Chief Revenue Officers (CROs) to seamlessly align with financial and sales operations teams. The result? An environment where navigating complex incentive compensation plans becomes a breeze and understanding the key factors driving revenue performance is crystal clear.
It’s like handing CROs a powerful tool to self-manage intricate compensation structures, paving the way for top-line growth like never before.
What makes this collaboration even more exciting is the long-standing partnership between Spiff and Salesforce. Having been in cahoots for years, Spiff has now taken the next big step by making its expertise available on the Salesforce AppExchange.
Remarkably, over 70 percent of Spiff’s customers are already leveraging Salesforce’s Sales Cloud as their preferred CRM platform, showcasing a seamless integration and a shared commitment to excellence.
This acquisition is more than just a business transaction; it’s a strategic move to redefine how businesses approach sales performance and incentive compensation. With Spiff on board, Salesforce is poised to offer a comprehensive solution that goes beyond the conventional, providing businesses with the tools they need to thrive in a competitive landscape.
As the tech world eagerly anticipates the outcomes of this acquisition, one thing is clear – the fusion of Salesforce and Spiff is set to elevate Sales Performance Management to new heights, creating a ripple effect of positive impact across industries. If you want to get real results for your sales team, our Salesforce consulting agency can provide the needed assistance.
The fusion of Salesforce’s cloud expertise and Spiff’s commission automation capabilities creates a powerful tool set for businesses thriving not just to survive but thrive in today’s competitive landscape.
As we look ahead, the possibilities are boundless. The transformative impact of Salesforce’s acquisitions, coupled with its low-code focus, promises to reshape how businesses approach growth, efficiency, and customer service. The tech world awaits the unfolding chapters of this strategic alliance, anticipating the ripple effect it will have on the way organizations harness technology to drive top-line growth.
We’ve helped many companies leverage the true power of Salesforce and help them improve their operations and grow. Here’s one such firm we helped with case management. Our Salesforce consultants always remain updated with the innovations in the Salesforce ecosystem and utilize their knowledge and experience to help our clients boost their business and sales.
In need of any assistance with your Salesforce? Contact us and get the best certified experts to help you.
CEO
Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
