March 13, 2024
Listen to this articleWhenever any new Salesforce release comes up, we all wait in excitement to try out all new features and updates that will transform the workflows and experience for Salesforce users. Since Dreamforce 2023, Salesforce has been talking about Data Cloud, so with its latest release, there was no way they could have skipped the updates for Data Cloud. Being the trusted Salesforce CRM consulting services, we’ve already taken a deep dive into these updates from the Spring ‘24 release.
We all know how crucial data is for any business. So, the more efficiently you use your data, the more likely you are to make better decisions for the business. In the latest release, you’ll find a lot of updates that bring in new innovations that will help to make Salesforce Data Cloud more efficient and usable by users.
In this blog, we’ll be emphasizing on the value of Salesforce Data Cloud, focusing on all the latest updates from Spring ‘24 release that will enhance the efficiency of Data Cloud.
It has already been a few months since Salesforce Data Cloud has been getting so much attention by the audience. People getting the ease to manage all their data from one centralized location is really proving to be a game-changer for businesses. So, everything that Data Cloud has got to offer is worth trying for business.
Data Cloud enables seamless integration of data from various sources and data lakes, making it accessible within everyday applications used by business users. Leveraging Salesforce’s foundational metadata layer, Data Cloud establishes a unified language that seamlessly integrates all Salesforce applications and low-code platform services, including Flow for automation, Flow to automate workflows, Lightning for UI, and Apex for efficient customization.
A report states that 81% of business leaders struggle with data fragmentation. This disconnected information impedes critical tasks like enhancing the customer experience, despite 80% of customers expecting improved experiences based on the data companies collect.
With Salesforce becoming all about AI, Data Cloud is getting a lot of recognition from businesses. That’s what makes the new Data Cloud updates worth trying. So, here are some of the top features from Spring ‘24 that caught our eye and are suggested by the best CRM consulting for Salesforce.
Customers can have the flexibility to choose between using a pre-built Language Model (LLM) or creating their own AI model tailored to their specific needs. With Model Builder, which is GA now, companies can easily develop predictive AI models using a no-code, low-code, or pro-code approach, all trained on their Data Cloud data.
Model Builder offers the choice between utilizing LLMs managed by Salesforce or importing custom models. Additionally, businesses can leverage predictive and generative AI models from Salesforce partners.
Data Spaces allow customers to effectively segregate data, metadata, and processes to meet departmental, regulatory, and compliance requirements. This update is in GA for now.
Data Cloud Related Lists enable the surfacing of Data Cloud data across the Einstein 1 Platform in a Related List on any Salesforce Object. This enhancement allows B2B companies to enrich their leads, contacts, and account records with real-time engagement data from Data Cloud instantly.
Service Intelligence empowers service teams to gain valuable insights into the quality of their service. By leveraging AI models, teams can predict metrics such as resolution time for their cases, all based on Data Cloud data. With the best Salesforce CRM consulting services, you can leverage this feature efficiently.
Data Cloud Copy Fields enable customers to seamlessly integrate insights from Data Cloud into their core CRM system. This eliminates the need for intricate data integrations and custom development. Now, customers can effortlessly copy data from a Data Model Object or Calculated Insight Object into a field on a Contact or Lead record.
Data Cloud Triggered Flows empower customers to automate business processes triggered by changes in data points from any Data Cloud data source. Additionally, customers can automate processes based on predefined conditions from calculated insights. With the ability to test and troubleshoot Flows before activation, users can ensure smooth automation of their business processes.
With Data Graphs in Data Cloud, customers can easily define relationships between data points without the need for SQL queries or manual data joins. The ability to trace related fields and rearrange relationships through drag-and-drop simplifies the process of ensuring that the correct field data is included in an AI application.
And the best part, Real-Time Data Graph is already in pilot, enabling brands to access and update key customer data quickly.
The value of Salesforce Data Cloud is no longer hidden from any business that is using Salesforce CRM. However, to work with Data Cloud more efficiently, you should be sure that you are leveraging all the latest updates that will help you work smoothly with it. The key is to have the support of the best Salesforce consultants who can help you implement the best features and adopt them.
With us, you can hire a Salesforce certified consultant to improve your Salesforce usage. Whether it is about implementing new Salesforce features or helping you use them efficiently, we are here to help you. Contact us and get certified Salesforce professionals to assist you.
CEO
Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
