September 9, 2024
Listen to this articleEmail marketing continues to be a highly effective form of outreach for businesses, engagement, and sales. Nevertheless, it is significant to note that, for most organizations, email campaigns cannot be said to deliver the expected results.
Given that some emails reach the wrong mailbox or the spam folder or aren’t opened at all, many marketers wonder what has gone wrong. If you feel you have ended up here, do not fret—you are not alone. Here are several generalized barriers that could be capping you, and the good thing is that they all have a cure.
In this blog, we’ll explain some possible causes of low email marketing performance and then unveil a tool, Salesforce Verify the Email, that can help improve things.
Many factors can derail an email campaign, ranging from technical issues to data-related challenges. Below are some of the most common hurdles that businesses face when trying to get the most out of their email marketing efforts:
Email campaigns’ success largely depends on having correct and current contact lists. If your email database is of poor quality, full of email addresses that have changed, ‘junk’ emails, ceased to exist, or any other reason, then you are likely to have your emails bounced, with very high bounce rates coupled with a lot of wasted marketing dollars. If you’re not careful, it can be more than just annoying – it can cripple your email delivery and sender score, making it difficult for your emails to even reach anyone, and even if they do, they may not be the right audience. This is why it becomes critical to verify email correctness for your success.
A bounce is a situation where the message fails to get delivered to the recipient’s mailbox. There are various causes of high bounce rates: recipients may input incorrect email addresses, have inactive accounts, or provide fake ones. In any case, bounces are a bad sign for your sender reputation and lead to the fact that your emails are rarely delivered to the inbox of real subscribers. That’s why you should verify email validity for each contact, making every email address worth using.
Accuracy of email addresses is not the only factor responsible for ending your email into spam folders. Internet service providers (ISPs) and email clients use a variety of signals to determine whether an email is spam. One of these signals is the quality of your email list—frequent bounces or sending emails to inactive addresses can raise red flags and send your emails straight to the junk folder. By incorporating Verify the Email (VTM) processes into your workflow, you can reduce the risk of this happening.
When email addresses are entered manually—whether through forms or data migration—there is always a risk of human error. Simple typos, missing characters, or other mistakes can render an email address invalid, contributing to bounces and undelivered messages. These errors, if not addressed, can accumulate over time, undermining the integrity of your entire email list. Incorporating a Salesforce VTM solution can eliminate these errors from the start by verifying emails at the point of entry.
The good news is that these issues don’t necessarily mean the end of the line for any organization’s email marketing efforts. Therefore, the right tools will help you overcome these barriers so that your email data can be as accurate as needed for successful campaigns. This is where Salesforce Verify Email comes in as the perfect solution to address email data quality issues and email marketing optimization.
Salesforce Verify Email allows you to verify email addresses in real-time, right at the moment of data entry. Whether it’s through a web form, signup page, or CRM input, this feature ensures that any typos, invalid addresses, or fake emails are flagged before they enter your database. By catching these issues early, you eliminate the root cause of many email marketing problems, like high bounce rates and low engagement. The ability to verify email validity right from the source helps you maintain a clean and reliable contact list.
Since Salesforce Verify Email thoroughly checks the validity of each address by confirming its format, domain, and existence, it dramatically reduces the number of hard bounces. This tool helps maintain the quality of your email list by ensuring that only deliverable, real addresses make it through, improving your overall sender reputation and deliverability. With Verify the Email capabilities, you can drastically improve your email deliverability metrics.
Spam filters are less likely to flag your emails when you’re sending them to active, valid addresses. With Salesforce Verify Email cleansing your contact list, your campaigns are more likely to reach the intended recipients. Additionally, when bounces and non-engaged contacts are minimized, your emails avoid the traps set by ISPs to prevent spammy-looking campaigns from reaching inboxes. This is why it is necessary to verify email validity for each email to improve ongoing email marketing success.
The most powerful aspect of Salesforce Verify Email is its ability to ensure that the data entering your CRM is clean, accurate, and up-to-date. This continuous verification process ensures that your database remains in optimal condition, allowing you to make informed decisions and run more effective campaigns. Over time, the cumulative impact of improved data quality leads to better campaign outcomes and a stronger relationship with your audience. By incorporating Verify the Email features into your workflow, you will ensure ongoing data quality and marketing success.
Don’t let email marketing become something that you dread. The number one cause of campaigns underachievement may be summarized in one common problem, data quality since there are many reasons why campaigns might not meet expectations. Erroneous email addresses, high bounce rates, and uninterested recipients can all pull down your efforts and make it seem like your campaigns are worthless.
However, with the right solution, you can change this and make things better again. Salesforce Verify Email is a holistic, real-time solution to solve the common challenges related to email data and effectively enhance campaign performance. Salesforce Verify Email helps guarantee your emails reach your audiences by validating their email addresses before sending them, reducing bounced emails, and enhancing personalization campaigns. If you have been using email marketing and your returns have been poor, then it is time to change. Contact us and try Verify the Email within your business processes and feel how clean, verified contacts can boost your communication and bring you the desired outcome.
CEO
Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
