Diksha is a seasoned content writer and marketer who is always keen on trying new avenues to discover and write about. She has a keen eye for detail and a talent for breaking down technical topics into digestible pieces for both technical and non-technical audiences. She is a Salesforce, Marketing Automation, and Marketing Analytics enthusiast who stays on top of the pulse of industry trends. Beyond her professional endeavors, she finds joy in traveling and is always on the lookout for new destinations.
More from Diksha Gathania
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Salesforce Just Introduced 4 New AI Agents for Marketing: What Does it Mean for You
At Connections 2026, Salesforce didn’t just ship marketers a better feature. It shipped them coworkers. For the last two years, most Salesforce releases helped marketers work faster—faster segment builds, smarter send-time logic, better…
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Running SMS Campaigns in Salesforce the Right Way
Most businesses have the right instinct when they decide to add SMS to their outreach mix. Text messaging gets opened. It gets read. And it…
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Products
Tips for Running Successful Text Message Campaigns in Salesforce
Text messaging has one of the highest engagement rates of any outreach channel available to businesses today. A 98% open rate and an average response…
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