August 13, 2024
Listen to this articleAmong various communication tools available today, email marketing still stands as one of the most critical approaches toward business success. However, even if they are written with great attention to detail, emails can still be ineffective if they have low deliverability rates. It is important to have a grasp of this problem so as to maximize the impact of your marketing and interact in a way that is effective with your audience. In this blog, we will discuss the issue of lower email delivery rates, discuss why data quality is critical in this context, and finally tell you how Salesforce Verify the Email can help to solve this problem.
Email deliverability can be defined as the actual percentage of the mail that successfully gets through to the concerned recipient rather than getting bounced or directed to the spam folder.
One of the main factors influencing the low deliverability rate is the existence of incorrect or irrelevant email addresses in the recipient list. If emails are sent to the wrong or inactive email addresses, then they are most likely to bounce or return. Mined bounces, specifically hard bounces, where an email is sent to a permanently non-existent address, immediately affect your deliverability and your sender’s worthiness. High bounce rates also alert the ESPs about the possibility of it hosting a low-quality list, thus more of your future messages being blocked or blacklisted.
Bounce rates are a key indicator of email deliverability issues. Bounce rates are relative to the total count of emails that are recovered as undeliverable. Bounce rates usually are of two types, namely hard bounces and soft bounces, even though the former is permanently undeliverable. Every bounce is a problem for deliverability, but the hard bounces are especially so because they point to a more serious problem of the legitimacy of an email list. High, regular bounce rates also negatively affect your sender’s reputation, rendering it even more difficult to deliver any future messages to the intended recipients’ inbox.
Sender reputation is one of the key factors that dictates the mailbox inbox or spam folder location of your emails. For instance, a poor sender reputation occurs when one has high bounces and complaints and sends messages to invalid email addresses. The most effective way to keep a healthy sender reputation is by cleaning your list and following best practices for email marketers. Loss of sender reputation means that you are likely to experience poor deliverability of your emails regardless of the type of email marketing that you are conducting.
Poor email deliverability has a rather close relationship to the effectiveness of your email marketing. If your emails fail to land in the primary folder known as the inbox, they will never be opened and read or prompt any actions. This leads to such consequences as reduced participation rates, decreased conversion results, and, ultimately, decreased return on investment (ROI). Also, delivery problems that constantly occur negatively affect the image of your brand and your audience’s confidence in your information, which is crucial when working on your marketing objectives.
This is something that commonly causes low email deliverability, and there is no necessity to mention its name; it is called poor data quality. If you have a list of 2000 names and email addresses, which actually may include the wrong or old email addresses, every time you launch a campaign it is already in trouble. Bad addresses lead to hard bounces, and that is really bad for the sender’s reputation. Heavy bounces are the direct consequence of sending emails to invalid addresses. Since any provider of the email service does not like situations where they receive hard bounces, they can end up filtering all your emails to the spam folder or even completely barring the emails from reaching your targeted recipients.
A sure way to avoid low deliverability rates is to ensure that the users’ details in the email list are accurate and recent. This is where Salesforce Verify the Email comes into play.
Salesforce Verify Email is aimed to solve the problem of low email deliverability by verifying the data in your email lists.
Another best part to verify the email address in Salesforce is that it helps minimize bounce rates. To avoid the occurrence of hard bounces, it is always advisable to double-check the addresses before including them in the database. This pro-active validation assists to keep the list of e-mail addresses clean thus enhancing deliverability rates and safeguarding sender credentials. This means that with a low number of bounces, your emails will get to the intended inbox and deliver the desired effect.
It is vital to have a good sender reputation when it comes to email marketing. Verify the Email enables you to improve your sender reputation by providing a list of verified and valid email addresses. When your list is filled with safe and active subscribers, you will have a good sender reputation and your emails will not end up in the spam folder or filtered by ESPs.
The advantage of using Salesforce Verify Email is that it offers real-time verification and ongoing data management hence enhancing data accuracy. One of the ways that this can be done is through the real-time verification tool, which makes it possible to verify the email address in Salesforce as it is entered into the database. Furthermore, constant checking and verification also assist in maintaining a clean and current email list. Thus, with high data quality, email verification helps in targeting the audience and personalizing your campaigns in order to achieve better engagement and hence a better campaign result.
Furthermore, Salesforce Verify the Email is effective for cost optimization, and it enhances deliverability as well. By avoiding having to target the wrong email addresses, you will hence avoid having to spend a lot of money on marketing and resource management. The fact that this tool makes everything effective also extends to the organizational aspect, as your marketing team does not have to spend its time worrying about data quality problems while being able to concentrate on creating powerful campaigns.
A very low percentage of successful deliverability can be very damaging to your email marketing. Poor deliverability must be tackled at the root level, which usually requires implementing the right tools so that your email marketing campaigns are more successful. Salesforce Verify the Email is a very effective way of solving the issue of poor deliverability because it provides you with the means to check your data and ensure that it is valid and accurate.
When you verify the email address in Salesforce, you can overcome barriers that lead to high bounce rates, low sender reputation, and complaints. Since verification is done in real-time and the data get updated regularly, high-quality of data is ensured, contributing to the success of your email campaigns. Never let bad deliverability be a reason to stop your business growth—start using Salesforce Verify Email to make your email marketing magnificent today! Contact us to learn more.
CEO
Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
