February 13, 2024
Listen to this articleIn a significant move, Salesforce has announced groundbreaking integrations with industry giants Google Display & Video 360 and LinkedIn within its Data Cloud framework. Salesforce. Being a Salesforce Platinum Partner, we’ve already dug into details and explored how these new integrations can be helpful for businesses across different industry sectors.
These integrations empower Salesforce customers to seamlessly leverage their first-party data from the leading AI-powered CRM platform for executing automated, highly personalized advertising campaigns across Google Ads and LinkedIn.
Before we get deeper into the value of these new Data Cloud integrations, let’s understand what exactly Salesforce Data Cloud is.
Data Cloud helps to make every interaction with your customers like magic – seamless, effortless, and perfectly tailored to their needs.
There can be some frustrating moments when you’ve had to repeat your purchase history to a support agent or hunt through an e-commerce site for a product you’ve been eyeing for weeks. We’ve all been there, right? We expect every experience to be connected and updated in real time, and when they fall short, it’s disappointing. That’s the viewpoint of every customer.
But with Salesforce Data Cloud, businesses can turn these frustrations into moments of delight. By harmonizing data in real-time, and updating it every millisecond, Data Cloud empowers your teams to meet your customers right where they are, like never before.
Data Cloud simplifies the complexity of managing excessive data, making it easy for businesses to make sense of all their data from any system, channel, or data stream. It seamlessly integrates data from every touchpoint in the customer journey into a unified customer profile record. This becomes possible as the real-time customer profile can be leveraged to create an unprecedented level of personalization instantly.
The power of Data Cloud for marketing can be a game-changer, providing companies a gateway to unified data, AI-driven insights, and personalized advertising campaigns across the digital ad landscape.
The latest integrations with Google and LinkedIn empower marketers to harness their first-party data securely, crafting targeted advertising campaigns that resonate with audiences like never before.
Now, let’s see what everything you’ll be able to achieve with this integration with the help of a trusted Salesforce Platinum Partner.
Seamlessly connect advertising experiences across display, video, TV, audio, and more with Google Display & Video 360. Data Cloud creates unified customer profiles to deliver personalized ads and campaign measurement across multiple channels, enhancing customer loyalty and engagement.
Tap into LinkedIn’s network of over 1 billion active professionals, targeting prospects based on job title, function, industry, and more. For instance, a tech company can leverage first-party data and AI-powered insights from Marketing Cloud, Sales Cloud, and Service Cloud, along with product usage data from their own apps, to orchestrate end-to-end campaigns that boost awareness, drive upsell opportunities, and fuel sales pipeline growth.
With these new capabilities, advertisers can elevate their advertising game, delivering relevant, personalized experiences that resonate with their target audiences across every touchpoint.
As Salesforce Data Cloud helps with connecting the data across Customer 360, it can allow users to access AI-powered recommendations and insights by leveraging Einstein. This information can help businesses with activating ads and personalized engagement in the digital ecosystem.
It will also help in enhancing the effectiveness of the ad as users will be able to access a complete customer profile with unified data across all marketing channels and collateral, along with data across sales, commerce, service, or any other touchpoints where customer engagement has been done.
These integrations also help with boosting your efficiency with precision targeting. It will enable you to deliver the perfect message to the right individual precisely when they need it. With Data Cloud’s rapid segment updates, near real-time data sharing with ad partners, and intelligent suppression of users who’ve already made purchases or have active Service Cloud cases, you can ensure that your marketing efforts are always on point.
Specifically talking about the marketing team, Salesforce Data Cloud can be a great platform to get your data synchronized and run email and ad campaigns that will bring real results for the business.
Being new in the Salesforce ecosystem, Data Cloud is getting a lot of attention these days from businesses. We are the Platinum Partner for Salesforce that understands the value of Data Cloud for businesses and have helped our customers get a unified view of their data for efficient management and operations. But that’s not all.
Our Salesforce integration experts have been catering to clients with seamless integration of their third-party applications with Salesforce. That helps them to work on a centralized platform, having all the data in one view instead of switching between multiple systems to get the needed data.
Here’s how we helped one of our clients to achieve a seamless CTI integration with Salesforce. It doesn’t matter what kind of third-party applications you’re using and for what business segment; with the right professionals you can get all those applications integrated with your Salesforce. It will not just bring your data under a single view but will also help teams save time from trying to find relevant data across different systems and applications.
So, no more struggling with data distributed in silos. Integrate your Salesforce with all the applications in use and create a connected experience for your teams and customers. If you’re struggling with such issues, contact us, and our experts will evaluate your current challenges and consult you to get the right solution to overcome those issues.
CEO
Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
