Pardot can be defined as a software as a service (SaaS) platform powered by Salesforce that offers marketing solutions, email automation as well as lead management by the B2B enterprises in this technology-driven era. It is one of the most trusted B2B marketing portal used by the Marketing and the sales team to close deals in a faster manner. It allows you to connect with your right leads in the right way at the right time. You can further send them pre-approved emails to convert from prospects to respective leads. Powered with AI and built on the world’s number 1 CRM, Pardot is one of the best marketing solutions that can easily reduce the burden of Sales Reps as well as Service reps simultaneously. Pardot is smartly built with automation which is responsible for your automation-triggered conversations and replies to the concerned leads. Most businesses have seen 34% growth in their sales and 40% growth in their marketing effectiveness on average after opting for Pardot solution.
Smart Features that Pardot Offers:
Now, it is time to bridge the gap between Sales growth and the Marketing team. Unleash the power of Pardot combined with Salesforce to ensure the maximum results and see your business excel like never before. This software enables you to track and analyze the growth of your business, also it allows to convert your opportunities into leads. Its intuitive interface lets you create the best ever campaigns possible. It gives you access to several new functionalities that can take your business to the next level. It is definitely a smarter automation-triggered marketing solution for small, medium or even large-sized enterprises. That means just by investing the right amount of time and money in your business, you can achieve the desired results, that too at a faster pace.
Pardot is almost similar to the Marketing Cloud. Though Marketing Cloud refers to a wider concept it would not be wrong to say that Pardot is a smaller version of the same. Pardot plays an important role when it comes to customer satisfaction and that can be experienced well-enough at the onboarding stage only. People can get it integrated with almost all types of CRM platforms available in the present time and witness the unimaginable results that they will be receiving upon its usage. While investing in this kind of marketing software, you are not just investing in that. Instead, you are also investing in security, compatibility, and innovation all along.
It also allows you to go for easy integration along with the CRM platform you are using. This is the best thing because you can simultaneously use your Salesforce account for keeping a check on your leads and also the Pardot for continuing effective marketing. It also contains multiple connectors including the social media connectors as well that allows you to automate your Facebook, Twitter or LinkedIn posts.