Salesforce Announces New Digital 360 Features to Support Companies with Digital Innovation

Digitalization has now become more important than ever. With that truth, Salesforce announced the new Digital 360. The upgrade focuses on helping companies go digital faster and deliver the next-generation digital experiences to their customers. 

Consumers today are pushing the limits of the digital-first concept. With everything being done online, from groceries to purchasing cars, the marketing budget of businesses is following suit, with online sales reaching over $4 trillion. Also, digital advertisements are expected to hit half of all global ad spend this year. 

With these shifts of businesses, Salesforce is helping companies with innovative measures through Digital 360. To get more from digital strategies, companies have to work on creating connected experiences and be aware of customers’ preferences and needs.

Salesforce brings in new technologies that combine data and digital to bring marketing, commerce, service, and sales together, helping companies put customers at the center of their digital strategy.

David Schmaier, President and Chief Product Officer, Salesforce, said,

“With Digital 360, companies have the full power of Salesforce to go digital faster, build a single view of their customers, and drive growth.”

Marketing Cloud 360

Salesforce unveils the next generation of Marketing Cloud, allowing marketers to access a single source of truth about customers. This information will help them to connect with customers, using AI-powered personalization to inspire action and loyalty. It will also help to optimize the overall marketing impact with unified analytics.

Here’s more to everything new with the Marketing Cloud:

1. Salesforce CDP

Businesses can benefit from Salesforce CDP, an enterprise customer data platform that helps to combine and supercharge customer interactions from everywhere. Companies can bring information from across sales, service, marketing, and commerce to deliver powerful marketing that grows relationships and revenue. Salesforce CDP integrates two technologies for a dynamic experience:

  • Interaction Studio: It helps analyze cross-channel brand interactions and uses Einstein to determine interactions to send relevant messages or product recommendations.
  • Loyalty Management: It allows companies to work on retaining their best customers. They can use membership status, loyalty tier, and points balance to nurture customer relationships.

2. Google and Salesforce

Customers are digitally interacting with brands, which has increased the need to safeguard their online privacy. With the strategic partnership between Google and Salesforce, marketers can understand their customers in a way that respects their privacy and maintains trust by using first-party data. 

Both the companies will keep working to make it easier for businesses to gain customer insights from Salesforce products, including the Salesforce CDP, to activate advertising on Google.

3. Snapchat Audience Match

Marketers can use create personalized advertising for audiences on Snapchat by utilizing their first-party data stored in Salesforce. Companies can engage with customers with tailored content on the platform and identify new targets considering existing customers using lookalikes. 

4. WhatsApp Integration

Companies now have the option to use Marketing Cloud’s WhatsApp Business Solution. The feature will help them to increase customer engagement with keyword detection and transactional messages. It makes it easier for the representatives to contact customers on WhatsApp directly.

Commerce Cloud 360

Commerce Cloud is an essential product for companies, allowing them to move beyond a single transaction and work on lifelong relationships. It now supports new technologies that will help to identify business trends and personalize customer experiences, along with easier order management.

1. Salesforce CDP for Commerce

With Commerce Cloud data integrated into Salesforce CDP, companies can get a complete view of customer data across every touchpoint. It allows them with a single source of truth, making it easy to use commerce data in cross-channel marketing. 

2. B2B2C Commerce

Commerce Cloud brings in the new B2B2C Commerce app for B2B companies, allowing them to easily launch a connected, direct-to-consumer (D2C) e-commerce storefront, just using clicks. 

B2B companies can now easily capture the first-party data, understand their full customer base, connect directly with marketing, services, and sales to successfully unlock a new revenue stream. 

3. Salesforce Order Management

The feature helps companies go beyond the buy button and work on achieving fulfillment, delivery, and loyalty. It comes with Omnichannel Inventory and Distributed Order Management to allow teams to access real-time inventory across an entire network of stores. All of this will give teams more transparency and control over their orders with features like self-service fulfillment tracking, order modifications, and more. 

4. Headless PWA Kit and Managed Runtime

Commerce Cloud will now have the new Progressive Web Application (PWA) Kit and Managed Runtime, to allow developers to quickly decouple front-end and back-end technologies and create highly customized consumer-facing experiences, known as headless commerce. It will help developers by saving time with maintaining infrastructure and more time creating interactive and innovative customer experiences.

Try Out New Digital 360 Features to Digitally Scale Your Business

Many of the Digital 360 features like Salesforce CDP for Loyalty Management, Distributed Order Management, Whatsapp Integration are already available to users. The rest of the features are due in the coming months. 

Reimagine the digital growth of your business with all these new upgrades. If you have any questions or need help with your Salesforce, contact us to get help from Salesforce-certified experts.

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