September 4, 2023
Listen to this articleFor companies working on Salesforce applications, it is a common opinion to get their app published on Salesforce AppExchange. That’s the reason every Salesforce AppExchange developer is so critical about crafting the app in a way that it passes the security review.
But is it enough to get it published?
No, it’s not. In fact, you need to make sure that your audience can easily locate your app and use it. A recent study shows that 95% of Fortune 100 organizations are using at least one Salesforce AppExchange app.
So, if you have an app on AppExchange, you need to make sure your AppExchange listing stands out by optimizing it right so more and more users can find and use it.
So, in this blog, we’ll be guiding you with a few tips on how you can make your Salesforce AppExchange listing exceptional.
No wonder it takes a lot of effort to get your application listed on Salesforce AppExchange, but it doesn’t mean that your work ends here. You need to make sure that your listing gets the kind of attention that you’ve been wishing for.
Here are some of the effective tips that will make customers stick around your AppExchange listing:
If used correctly, the data collected and managed by the company can also be helpful to improve the AppExchange listing performance. That’s where you need to leverage analytics to access valuable insights.
You can analyze your data, like click-through rates, listing views, and various other essential metrics that help to reveal patterns and areas where improvement is required. The data evaluated through analytics can help to make your AppExchange listing stand out, making your Salesforce AppExchange development worthwhile.
Search is undoubtedly one of the most common ways for customers to find solutions online. The same is the case with Salesforce AppExchange. There’s a huge role of keywords and engagement in deciding how the listing will appear when the search results are shown.
Optimizing your AppExchange Search Listing will help you to appear faster in the search results than other competitors. You need to make sure that the relevant keywords and their alternatives are added to your description. This will be helpful in optimizing the discoverability of your application.
Salesforce AppExchange allows you to access analytics for both the Salesforce AppExchange app and the Marketplace.
With Marketplace Analytics, you can get insights into the way customers are able to discover and interact with the listing. On the other hand, leveraging the AppExchange App Analytics will also allow you to access data related to how customers are interacting with the application.
You can access the data from both these analytics with the help of a Salesforce AppExchange developer to conduct performance monitoring of your listing and keep it updated according to the insights.
Another best practice that would make your AppExchange listing shine is to have some reviews from users. Try to encourage your happy customers to leave you a positive review over the AppExchange, which could attract new users, giving a sense of trust.
Also, you need to make sure that any reviews, positive or negative, are responded to promptly and gracefully, making the reviewers feel respected.
Another great thing about reviews is that they appear in the organic search results. Thus, having a high number of reviews will enable you to improve the CTR of your AppExchange listing.
There’s no denying the fact that the role of support is indispensable, especially when you are trying to make your Salesforce AppExchange listing stand out. So, along with all technical capabilities added by a Salesforce AppExchange developer, you need to make sure your team also provides additional support with the app.
Try providing your new customers with user guides, tutorials, and documentation that will be helpful for them to get started with the app. On top of it, you can add knowledgeable and responsive customer support accessible through multiple channels like chat, forum, or email.
You need to be someone who is always quick and responsive to assist customers when they need help. Having such excellent support will build loyalty among your user base, thus making your AppExchange listing a popular one.
One of the most tried and tested ways by Salesforce app developers to bring attention to your AppExchange listing is to offer a free trial or any freemium option. Such an option would entice customers to explore the capabilities of your application on AppExchange.
This will be an opportunity for you to lock in customers through your listing, and you can then win them over with the quality of service and features you offer. But make sure to clarify the limitation or condition for any offer that you’re providing.
There, you have it! All the tips that will enable you to work on your AppExchange listing and make it stand out among your competitors. Sometimes, despite crafting the best Salesforce app, you can’t get the attention it deserves; that’s where these tips would come in handy.
But before you jump onto improving your listing, get your Salesforce AppExchange app developed in a way that no customer could resist. Contact us and get in touch with our certified Salesforce developers, who could provide you with a customized app and successfully publish it on AppExchange.
