April 20, 2022
Manufacturers can make the most of the exciting opportunity to augment distributor networks with their own digital commerce site. Choosing direct to customer (D2C) approach helps build long-lasting relationships with brands that customers crave.
And when done right, D2C can help to boost business growth. Studies show that more than half of people who visit a manufacturer’s website, intend to make a purchase. But before going direct-to-consumer (D2C), you should know that it comes with a lot of questions as you shift focus away from a strictly B2B model.
Let’s learn about some important tips that could help manufacturing companies make an easy move to the Direct To Customer (D2C) model.
Do some research to find potential channel conflicts and think about ways that could help you minimize them. It is important that you communicate your goals and D2C strategy with existing distribution partners ahead of time so you can strategize it all together. It will help to open the door to working together in new ways, gathering great ideas to reimagine channel management strategies, and building new partnerships.
When going D2C, these approaches can be helpful to you:
It is the content and experiences that help to bring consumers closer to your brand. Every measure you take should support the consumer journey. From discovery through loyalty, you should follow regular, personalized engagements that resonate with customers.
Your D2C channel will act as your hub to conduct engagements. You have to record and manage detailed product histories for each customer, descriptions, and how-to videos that could be helpful for customers.
The customer expectations keep changing, you need to make continuous efforts to meet those. Keep Innovating continuously so your engagements meet consumer and market needs in a better way.
Moving to the D2C approach van be a crawl-walk-run approach but it will all be worth it when it will keep bringing more value to the company. Just plan the Direct to Customer or D2C strategy right with certified experts.
Safely make the transition with our certified Salesforce professionals. Get in touch with our experienced Salesforce professionals to learn more about our services for the manufacturing industry.