Organizations these days tend to use marketing automation and among those tools, Pardot enables businesses to optimize their marketing efforts with accuracy and ease. To enhance the power of Pardot, businesses should go for Pardot Salesforce integration and get the best marketing automation features to work with. However, just implementing Pardot is not enough. It …
by Kriti Sharma 
Pardot or Salesforce Marketing Cloud Account Engagement is known for its advanced features for marketing automation that enable sales and marketing teams to drive revenue growth and significantly improve operational efficiency. By leveraging personalized campaigns, Pardot implementation helps marketers accelerate lead generation and movement through the sales pipeline, ultimately enhancing marketing ROI and creating a …
by Kriti Sharma 
Every business around the globe tries to achieve a deeper understanding of their customers. The main focus always remains on boosting customer experiences and delivering personalized content that drives lead generation. There’s a lot that comes along with sales pipeline management, involving coordinating online and offline channels, social media engagement, and interactions at meetings and …
by Kriti Sharma 
We all know how efficient Marketing Cloud is, especially for B2C organizations. But when it comes to the B2B sector, Account Engagement is always the first preference. Pardot or Marketing Cloud Account Engagement, is a robust marketing automation platform, assisting marketers to detect potential customers and convert them. This is becoming the main reason why …
by Kriti Sharma 
Every year when it’s time for Salesforce releasers, all Salesforce developers hold their breath and prepare for the upcoming new updates. The latest Spring ‘23 release also brought numerous updates and new features that have got developers excited. The same is with Pardot. After Salesforce changed the name of Pardot to Marketing Cloud Account Engagement, …
by Kriti Sharma 
