B2B marketing needs the right measurements to scale the marketing processes for better results. You can only take it to a small scale if you handle it manually. You need to go for a reliable marketing solution for a better lead generation campaign that involves multiple touchpoints. In this case, businesses need a marketing solution …
Be it any technology, people always give priority to a certified professional over a non-certified one. It makes it quite clear that to maintain a successful career in the domain of your interest, you need to be legitimately certified. Talking specifically about the Salesforce ecosystem, the importance of certifications also exists here, in fact, it …
Just like a business, Salesforce for nonprofits can be used for streamlining workflows that benefit both internal and external stakeholders. Salesforce helps nonprofit organizations manage donation cycles, generate detailed reporting, analyze fundraising campaigns, and handle any number of processes. While most organizations go for Salesforce Nonprofit Success Pack (NPSP), you can also look into a …
It’s that time of the year when Salesforce administrators and other professionals sit tight to unwrap everything that Salesforce brings to them with its new release. After some helpful updates in Spring ‘21, Salesforce is back again with its Summer ‘21 release notes, and there’s so much in it that we can’t keep calm. Salesforce …
Salesforce introduced the next generation of Service Cloud 360 that includes improvements in Einstein Bots and Cloud Voice. The new features are added to Service Cloud to walk in parallel to the new reality everyone is living in during the pandemic. Revamped features of Service Cloud center on improving remote collaboration, allowing customer service teams …
For any business, its clients are the topmost assets, which is why they keep trying to attract more. But that’s not all. The hard part is maintaining those relationships once you get them through the door. Chances are, you’ll still lose a large part of those customers. Call it leakage or churn rate, the slightest …
Salesforce provides companies a wide range of customer processes that can be enabled with the help of many out-of-the-box modules. However, every business has different needs, due to which the Salesforce platform has to be customized or integrated with custom solutions. This helps incorporate business-specific needs that aren’t covered by the platform- which is the …
Increasing competitiveness has driven businesses to seek more capable as well as complex technology implementations. As an unforeseen, yet inevitable consequence, many in-house IT teams are now struggling to manage their day-to-day administration. Managed Services have changed that. Primarily because of the myriad of new features and benefits that managed services offer over the traditional …
Sales professionals pitching to existing accounts can be an embarrassing mistake which might end up in confused prospects who might reply, “yes, we already know your company and have been talking to some other representative at your company.” For the sales team, these miscommunications and oversteps can occur quite frequently. In aggregate, such mistakes can …