360 degree cloud technologies pvt. ltd.

US

  • US

    +1 309 316 7929
  • UK

    +44 789 703 1106
  • AU

    +61 4800 94870
  • IN

    +91 806 902 7850
  • IN

    +91 987 109 6860
360 degree cloud technologies pvt. ltd.

A Guide for Manufacturers Considering Direct To Customer (D2C)

Direct To Customer

Manufacturers can make the most of the exciting opportunity to augment distributor networks with their own digital commerce site. Choosing direct to customer (D2C) approach helps build long-lasting relationships with brands that customers crave. 

And when done right, D2C can help to boost business growth. Studies show that more than half of people who visit a manufacturer’s website, intend to make a purchase. But before going direct-to-consumer (D2C), you should know that it comes with a lot of questions as you shift focus away from a strictly B2B model. 

Tips for Manufacturers Going Direct to Customer

Let’s learn about some important tips that could help manufacturing companies make an easy move to the Direct To Customer (D2C) model. 

1. Complement Existing B2B Partnerships

Do some research to find potential channel conflicts and think about ways that could help you minimize them. It is important that you communicate your goals and D2C strategy with existing distribution partners ahead of time so you can strategize it all together. It will help to open the door to working together in new ways, gathering great ideas to reimagine channel management strategies, and building new partnerships.

When going D2C, these approaches can be helpful to you:

  • You can establish a market development fund
  • Work on having a special product line available on your site for purchase with access to selected partners
  • You can offer the exclusive ability to discount from the manufacturer’s suggested retail price (MSRP) to certain distributors
  • Emphasize more on adding relevant content on your D2C sites. You can include a store finder or detailed product information that can help consumers make purchase decisions easily.

2. Follow a Customer-Centric, Brand-First Approach

It is the content and experiences that help to bring consumers closer to your brand. Every measure you take should support the consumer journey. From discovery through loyalty, you should follow regular, personalized engagements that resonate with customers.

Your D2C channel will act as your hub to conduct engagements. You have to record and manage detailed product histories for each customer, descriptions, and how-to videos that could be helpful for customers.

3. Deepen Relationships with Continued Engagement

The customer expectations keep changing, you need to make continuous efforts to meet those. Keep Innovating continuously so your engagements meet consumer and market needs in a better way.

  • Content: Make sure to keep delivering a steady stream of high-quality content on your social, website, email, and SMS channels. You can choose to mix product imagery with content that positions your brand as a trusted authority. This can include tutorials and how-to videos.
  • Customer service: You can choose to empower consumers by using self-service options. It could help customers find answers to their common questions by themselves through FAQs and chatbots. If any case is too complicated and can’t be resolved by the customer, the bot will escalate it to an agent for necessary support.
  • Personalization: You can also leverage artificial intelligence (AI) to personalize e-commerce experiences at scale. AI will help you to determine the behaviors of each consumer and shows them relevant content. This will increases the chances of them making a purchase.

Go Direct to Customer with Certified Salesforce Experts

Moving to the D2C approach van be a crawl-walk-run approach but it will all be worth it when it will keep bringing more value to the company. Just plan the Direct to Customer or D2C strategy right with certified experts. 

Safely make the transition with our certified Salesforce professionals. Get in touch with our experienced Salesforce professionals to learn more about our services for the manufacturing industry. 

0 Comments

Recent Posts

Facebook Posts

7 hours ago

360 Degree Cloud
Accurate forecasts can take your sales a long way. Check out these sales forecasting techniques for predictable revenue.👎bit.ly/3LBSR3S#Salesforce #forecasting #360DC #sales #predictiveintelligence #salesrep #CRM #salesforcecrm #forecasting #forecast ... See MoreSee Less
View on Facebook

4 days ago

360 Degree Cloud
Deliver critical, time-sensitive projects by accessing data from third-party apps within Salesforce.#360DC #SalesforceIntegration #api #salesforcecertified #appdevelopment #integration #LikeShareComment ... See MoreSee Less
View on Facebook

5 days ago

360 Degree Cloud
Improve your financial services by orchestrating your workflows. Here’s how digital process automation is your way to go with. bit.ly/3woZCl4#salesforce #financialservicescloud #360DC #DPA #digitalprocessautomation #banking #CRM #salesforcecrm ... See MoreSee Less
View on Facebook

1 week ago

360 Degree Cloud
At 360, mentorship and encouragement will always find you. Here's to 10 splendid years of a Salesforce dream team and a Great Place To Work Institute - India.#GotGreatCertified #gptwcertified #gptw4all #CelebrateYourGreat #CertificationNationDay #CertifiedPride #360DC #companymilestone #Team #greatful #celebrate #happy #teamwork #workfun #dedication #journey ... See MoreSee Less
View on Facebook

1 week ago

360 Degree Cloud
Take a sip of your coffee and believe that life is good (especially on Friday).#happyfriday #360DC #weekendvibes #friday #funfriday #happyweekend #weekend #weekendfun #weekendplans #weekendcoffee #coffee ... See MoreSee Less
View on Facebook