No email marketing would ever work if the mentality is “set it and forget it.” When it comes to email, it is important to figure out what’s working and what needs improvement. You should be active enough to analyze your email campaigns. And the key to it is different KPIs for email marketers that can …
by Kriti Sharma 
Since the pandemic hit, the last two years have been tough for small business marketing. It brought a sudden economic halt due to which many small and medium businesses (SMBs) have been operating with tightened budgets and reduced staff. SMB leaders now need a marketing strategy on a budget to bring them back into the …
by Kriti Sharma 
“Your brand is a story Unfolding across all customers touch points” – Jonah Sachs A Primer on Omnichannel Marketing While it’s easy to pass off ‘omni channels’ as a fad, they’ve come to be increasingly relevant with recent market shifts. We’re transitioning from an older strategy of taking products directly to customers, to …
by Kriti Sharma 
