July 17, 2024
Listen to this articleIt’s true that no company can flourish without a strong suite of marketing tools; and that’s where Marketing Cloud has become so renowned. Businesses gain access to capabilities like email marketing, messaging, advertising campaigns, and customer journey with a Salesforce Marketing Cloud developer onboard.
Salesforce Marketing Cloud allows you to analyze data and deliver personalized and relevant content to bring more results and conversion. In this blog, we’ll be discussing the top features of Marketing Cloud that every developer should work with.
Any Salesforce user would know how transformative Marketing Cloud can be to improve marketing campaigns and results. We’ve gathered the best features that you must consider using to make the most of Marketing Cloud.
Using Marketing Cloud’s seamless integration with other Salesforce Clouds is one of its standout features. Aligning marketing and sales teams can be challenging, but Marketing Cloud Connect simplifies this by enabling data and branded asset sharing with Sales or Service Cloud.
A significant advantage of this connector is its capability to automate customer journeys, such as email or SMS sends, based on Salesforce CRM records using Journey Builder. Importantly, it allows you to remove prospects from journeys or campaigns based on their interactions with the sales team, preventing unnecessary marketing communications to those already engaged with a sales representative or recently acquired customers.
Furthermore, Marketing Cloud Connect offers robust cross-platform functionality, making developers’ lives easier by enabling direct utilization of Salesforce data with AMPScript, Marketing Cloud’s proprietary scripting language.
Journey Builder offers a variety of ‘Activities’ that can be integrated into automated customer journeys, including ‘Advertising’, which enables you to create ad audiences and add contacts to ad campaigns. To access this feature, you’ll need the Advertising Studio module.
We love this feature because it transforms journeys into true multi-channel experiences by incorporating social media touchpoints. Effective marketing campaigns leverage multiple channels to maximize reach and frequency, but these setups are often siloed. With Journey Builder, a Salesforce Marketing Cloud developer can help you seamlessly send a recipient an email, SMS, and include them in a relevant ad campaign, all from a single screen.
Dynamic Content is a game-changer. It allows you to tailor email copy or images for individual recipients based on preset rules, all within a single email. For instance, you can suggest the most relevant products based on a customer’s recent purchases.
This not only ensures your communications resonate with your audience and drive better engagement but also saves hours of setup time. Gone are the days of segmenting a list into ten groups and creating ten separate email campaigns. With Dynamic Content Blocks, you can easily personalize and customize content within a single email campaign.
We get it—Data Extensions can be daunting, especially for those new to ‘relational data models’. But here’s why they’re worth it.
When comparing standard lists to Data Extensions, the latter’s power is unparalleled, making Marketing Cloud a standout among marketing automation platforms. Essential for tools like Journey Builder, Data Extensions let you create flexible hybrid objects that merge data from contact records with, for example, account or event attendance data.
They enable sophisticated customer journeys through flexible personalization and decision logic informed by your entire data set, rather than a single monolithic model. Plus, they help keep your account organized and reliable by avoiding massive lists with hundreds of prospect fields.
To achieve high Marketing Cloud account engagement, connecting with your customers on social media in a meaningful way is essential. Social Studio enables your sales, marketing, and service teams to engage with customers across social media channels.
By providing real-time insights into customer opinions about your brand and competitors, Social Studio helps you understand their sentiments and offer personalized solutions instantly. It also empowers your sales and service teams to respond directly to customer queries and grievances, ensuring customers always feel heard and valued.
Advertising Studio is an exceptional tool to transform your advertising efforts and take marketing effort to the next level with the help of a Salesforce Marketing Cloud consultant. You can sync your ads with CRM data, you can create more seamless and relevant one-to-one customer journeys.
Securely storing all your data gives you access to essential insights for optimizing your advertising campaigns. Advertising Studio enables you to craft personalized experiences for customers at every stage of their journey, regardless of their position in the sales funnel. Integrating with Journey Builder streamlines your advertising across multiple channels, including emails, social media, and Google searches.
Salesforce recognizes the pivotal role of mobile devices in our lives, which is why its Marketing Cloud suite includes the dedicated Mobile Studio. With Mobile Studio, you can connect with your customers through personalized mobile messaging, including SMS, push notifications, and chat app messages.
Mobile Studio offers pre-built templates that simplify personalizing your messages, fostering meaningful engagement among your user base. It also allows you to send messages for opt-ins, helping grow your subscriber base.
Additionally, Mobile Studio provides standard templates for various notifications, from real-time shipping tracking and appointment reminders to time-sensitive fraud alerts and changes in customer accounts. You can even integrate Mobile Studio with your customers’ mobile apps to gather insights and provide them with timely sales information.
Elevate your customer data analysis with advanced tools that deliver real-time and comparative insights across various channels, including email, mobile, social media, and advertisements. Generate custom reports to uncover even more actionable insights.
Additionally, the intuitive drag-and-drop functionality allows you to create matrices that offer enhanced visualization of multiple campaigns and their impact on customer loyalty.
Leveraging all these features will help you make the most of the platform, enabling teams to get the best results. However, you would require a trusted Salesforce Marketing Cloud consultant to help you.
You don’t have to struggle to find the right expert. Contact us and discuss your expectations with an experienced and certified consultant.
CEO
Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
