We all know how efficient Marketing Cloud is, especially for B2C organizations. But when it comes to the B2B sector, Account Engagement is always the first preference. Pardot or Marketing Cloud Account Engagement, is a robust marketing automation platform, assisting marketers to detect potential customers and convert them. This is becoming the main reason why …
Every year when it’s time for Salesforce releasers, all Salesforce developers hold their breath and prepare for the upcoming new updates. The latest Spring ‘23 release also brought numerous updates and new features that have got developers excited. The same is with Pardot. After Salesforce changed the name of Pardot to Marketing Cloud Account Engagement, …