June 8, 2022
This is 2022 and in this age only one north star matters for retailers: bringing offline and online shopping together to eliminate friction across the journey. This is something that will be great from the view of customer experience. Well, this is one of some retail trends that you need to follow this year.
To improve customer experience and seize the opportunity, retailers have to focus primarily on the following points:
So, considering these points, there are some retail trends that make sense to be followed this year so retailers can get a lead in the market.
Every retailer these days looks for ways that could get him ahead in the market and bring customer attention to their products. That’s where these retail trends would help them.
Customers these days are smart and always expect brands to understand their unique needs. That’s where retailers can use the AI capabilities like Einstein Analytics by Salesforce to understand customers and reimagine their existing loyalty programs.
They need to set up their loyalty programs in a way that could engage shoppers in a personalized and meaningful way.
Retailers need to always stay on brand, irrespective of where their customers shop from. That’s where they need the right technology to connect their store and digital interaction that could help them to achieve a frictionless customer journey.
In this aspect, retailers have to focus on two points:
For all customers, customer service matters the most. In fact, 91% of customers say that they are likely to make another purchase if the customer service of a brand is good.
That’s where retailers can think of working with some of the following methods that would help them to humanize experiences.
All the retail trends that we’ve mentioned are highly fruitful for this golden age of shopping. With companies mastering innovation, moving to these trends by leveraging technologies like Salesforce can help your business can the right turn towards growth.
Leveraging Salesforce for retail with the help of certified Salesforce consultants is the best move to start when you want to acquire the potential of all the above-mentioned retail trends.
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