August 1, 2022
If you are planning for your global eCommerce expansion, you should definitely be aware of its obvious benefit: it increases your ability to discover new revenue streams and markets that help in growing your brand awareness. While it looks very tempting to enter an entirely new market, it’s quite difficult and you need to take care of a lot of aspects.
While you use Salesforce for eCommerce marketing and to improve your sales and productivity, it is important that you should also know the way it can contribute to expanding your eCommerce business globally.
While leveraging Salesforce to expand your eCommerce business, there are some considerations that you should always keep in mind.
Before you make a move, check if your digital and logistics capabilities can support the level of growth you expect. You need to take time for examining the geopolitical environment of the new country to make sure the conditions are suitable for your business.
Here are some points you need to work on:
These ways will help you get ready to set up and stabilize the business abroad.
The next thing you need to determine is the market opportunity, and once you’re done, work on immersing yourself in the consumers. You need to deliver a localized experience and this is something that actually goes far beyond site translation.
Here are some considerations that will be helpful for you:
The two of the most complex factors that could affect your global eCommerce expansion are payment and taxes. You have to tackle these hindrances locally considering the diversity of payment types, legislation, and preferred payment channels by customers.
Try evaluating your target market so you can understand the preferences of your customers and provide the best payment mix for your customers.
You can even consider taking the help of Salesforce Commerce Cloud which natively supports multiple payments and currency plug-ins.
Your eCommerce business deserves all the growth. Expanding your business globally is a great way to take your business across international customers. If you take every important aspect into consideration, you’ll achieve a successful expansion helping you gain more profits.
You can reach out to our customers to know how Salesforce for eCommerce can help you grow exponentially.
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