It’s true that no company can flourish without a strong suite of marketing tools; and that’s where Marketing Cloud has become so renowned. Businesses gain access to capabilities like email marketing, messaging, advertising campaigns, and customer journey with a Salesforce Marketing Cloud developer onboard. Salesforce Marketing Cloud allows you to analyze data and deliver personalized …
by Kriti Sharma 
Anyone who has done or considered Salesforce Marketing Cloud implementation would know there are so many studios and tools that could make it a challenge to identify which one is the best fit for a given situation. The idea here is not to talk about the complexity of the platform but to actually help you …
by Kriti Sharma 
Hey there, fellow marketers! Are you looking for ways to jumpstart your lead generation efforts? If so, you’re exactly where you should be. In today’s fast-paced digital landscape, generating high-quality leads is critical for any business to thrive. And that’s where a Salesforce consulting agency comes in. Salesforce consultants can help you streamline your lead-generation …
by Kriti Sharma 
Salesforce is an essential CRM platform for businesses and has also proved to be an incredible tool to streamline marketing operations for organizations. That is something Salesforce Marketing Cloud makes possible for them. From running personalized campaigns to tracking results, there’s a lot that hiring a Salesforce Marketing Cloud developer makes possible for the team …
by Kriti Sharma 
Over the past few years, personalization has become very critical for a brand’s digital strategy. No brand could ever succeed if it fails to meet the expectations of customers. Considering this, Salesforce has brought some new Marketing Cloud features that would give your brand the power of personalization. According to the report of State of …
by Kriti Sharma 
Salesforce recently introduced new Customer 360 innovations that help to connect, commerce, marketing, and service data on one platform so companies can personalize every single interaction using insights from different departments. Companies these days face mounting pressure to do more with less, all while striving to meet the rising consumer expectations. Ongoing changes in data …
by Kriti Sharma 
These are the times when a user decides to visit your e-commerce website, his journey starts right there. What’s next is your job to make sure that visitor turns into a customer. And that will depend on the way you’ll plan the marketing strategy of your eCommerce business. An eCommerce business has a lot to …
by Kriti Sharma 
Both, Pardot and Marketing Cloud are exceptionally used for marketing automation. But sometimes, it can be confusing for the business to identify which one to use and where. While Marketing Cloud is one of the most recognized Salesforce products for improving marketing campaigns, Pardot helps to enable automation in marketing to intelligently nurture more leads …
by Kriti Sharma 
For any Marketing Cloud professional, it is important to know the ins and outs of the product so it can be used to its full potential. Marketing Cloud can be considered as a fully-loaded platform that has a lot to offer. Even there can be times even the experienced Salesforce experts won’t be aware of …
by Kriti Sharma 
