January 22, 2025
Listen to this articleIn today’s digital age, email is still one of the best ways to connect with customers and prospects. Yet, many businesses face challenges with low engagement, despite the enormous potential of email marketing. Marketers dream of high open and click-through rates, but these can often feel out of reach. Here’s some good news: you can boost engagement, and it all begins with getting your emails to the right folks. But how do you make sure your messages reach the people you want? One crucial element is to verify the company email addresses, which has a big impact on how well your emails do.
Companies need a reliable way to verify if an email address exists in order to ensure their messages reach the right people. Checking a business email address means making sure it’s real, works, and can get emails. This involves a few key steps: making sure the email address looks right checking if the domain is real, and seeing if the inbox works using SMTP (Simple Mail Transfer Protocol) checks.
If an email address is wrong or doesn’t work, it can cause more bounced emails, fewer delivered messages, and in the end less engagement. This is where Verify the Email comes in—a great tool to check one or many email addresses, manually or automatically. Now that we know why it’s important to check email addresses, let’s look at why your emails might not be getting the attention they deserve and how tools like Verify the Email can help solve these problems.
Many potential reasons compel users to verify the company email addresses. Else it could lead to low email engagement, and knowing them will allow you to deal with each aspect to obtain better results. A few of the most universal reasons could be:
1. Invalid or Non-Existent Email Addresses
The primary cause of low engagement with email is sending emails to invalid or non-existent email addresses. It can increase email bounces and hurt your sender reputation too. Even worse, consistently sending to invalid addresses could get you flagged as spam, severely affecting your email deliverability in the long run.
2. Poor Email List Hygiene
Incorrect customer email addresses in the list severely hamper engagement rates. So if inaccurate email addresses keep on entering the database without any restrictions or checks, it will keep on building an unreliable email list. This will surely result in high bounce rates and lower engagement for emails and campaigns.
3. Email Deliverability Issues
If the emails go to the spam folder or go nowhere at all, then you will definitely notice a decline in engagement. This may happen due to being blacklisted or not adhering right to the rules of email marketing. Deliverability is very important if the focus is to witness the high engagement.
Low email engagement often stems from targeting invalid or inactive email addresses. The solution to this problem is to verify if an email address exists and check the accuracy of every email address. With Verify the Email (VTM), you can verify your email address list before hitting send, ensuring that their campaigns reach the right audience. Here’s how VTM can help solve common email engagement issues:
1. Ensures Valid Email Addresses
One of the main benefits of VTM is its ability to verify email addresses before they’re sent. VTM checks for correct syntaxes, validates the domains, and confirms that the mailbox is active. This means you can avoid sending emails to invalid or non-existent addresses, reducing bounce rates and improving deliverability. By cleaning your email list and targeting only active emails, you’ll see a boost in engagement.
2. Improves List Hygiene
With VTM, it is so easy for you to verify your email address list and maintain clean email lists via email verification at the time of email submission. This helps to ensure only correct email addresses are saved for a cleaner list. This results in fewer bounces, fewer complaints, and overall better engagement with your email campaigns from a clean list.
3. Prevents Deliverability Issues
Email marketing performance depends on email deliverability to a great degree. With VTM, you can ditch sending emails to unverified email addresses that can destroy your reputation. VTM can help you with domain and email checks so the emails will not be detected as spam. This leads to higher chances of your emails going straight to the inbox of your audiences.
4. Saves Resources and Time
Manually verifying email addresses can be a painful and time-consuming process. VTM does this for you automatically, giving your team time back while saving them effort. This ensures that only real contacts get targeted and your team can focus on writing better emails and other optimization of your campaigns.
The use of VTM to verify your email address list would at least solve loads of problems that drive extremely low email engagement. From ensuring a clean email list to reducing bounce rates, VTM provides you with the best solution to increasing your email marketing success.
Now that we’ve covered how email validation is essential for improving engagement, let’s address some common questions businesses often have.
Always begin by performing DNS lookups for the domain of your company email and validate the syntax of the address then ensure the domain in question is not being marked as spam/flagged. Users can count on tools like Verify the Email (VTM) for bulk email address verification and save their time and effort.
For organization-wide email address verification, perform a DNS lookup and make sure the same domain as the official company website. For a simple and easy process, users can perform bulk verification of email addresses to verify a large number of emails efficiently.
To do so, users can count on VTM and verify if an email address exists without actually sending an email. These services verify the syntax, domain, and mailbox existence through processes like SMTP handshake validation. This allows you to confirm the validity of an email address without ever having to send an email.
Low Email engagement is a burning business problem but it’s not unsolvable. Ensure that you are sending emails to legitimate and active addresses. Doing this will lower bounce rates, improve deliverability, and up the odds of all your campaigns succeeding. When using VTM you can verify email addresses in advance and run email campaigns more effectively. Whether you just want to validate an email address, ensure a hygienic email list, or maximize campaign ROIs, VTM gives you the solution for your email marketing problems. So, by utilizing the robust email verification service of VTM, transform your email operations today.
CEO
Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
