For any contact center, the key to enhanced efficiency is customer service automation. But not every company is able to achieve that automation successfully. The need is to work more to enhance your customer service process, even after automating it. According to one of the research reports from Boston Consulting Group (BCG), 70% of digital …
by Kriti Sharma 
This is 2022 and in this age only one north star matters for retailers: bringing offline and online shopping together to eliminate friction across the journey. This is something that will be great from the view of customer experience. Well, this is one of some retail trends that you need to follow this year. To …
by Kriti Sharma 
If you are a sales rep, there’d definitely be a time when you would have wished if you could just listen to every call, without having to actually listen to every call. That’s something artificial intelligence makes easy. There’s a lot that AI capabilities in Salesforce allow you to do to supercharge your digital sales …
by Kriti Sharma 
Today’s customers are all-digital. And to reach them out, you need to work on something that is personalized for them. The good news is you can drive personalization with Marketing Cloud; you just need to know the way it’s done. According to the State of the Connected Customer Report, 66% of consumers expect brands to …
by Kriti Sharma 
Energy customers always to reach out their utility provider first whenever they have a question or complaint about the service. But the landscape today is rapidly changing, making customer engagement more important than ever for the energy sector. There are utility providers who still handle the products and infrastructure for the latest innovations. Such reps …
by Kriti Sharma 
Web-enabled machines, self-driving cars, drones that capture data- these are only a few innovations that have been changing the way people are working and taking insurance. All these technologies are helping insurance companies to bring in new customers using insurance technology trends that could keep customers happy. But what about legacy insurance firms? How can …
by Kriti Sharma 
Manufacturers can make the most of the exciting opportunity to augment distributor networks with their own digital commerce site. Choosing direct to customer (D2C) approach helps build long-lasting relationships with brands that customers crave. And when done right, D2C can help to boost business growth. Studies show that more than half of people who visit …
by Kriti Sharma 
Implementing Salesforce is all fine but its real value will be witnessed with Salesforce adoption. After the implementation, the next you have to think of how end-users adopt and use Salesforce in a way that’s valuable to your organization. Salesforce adoption relates to setting your org in a way that it’s intuitive, easy to use, …
by Kriti Sharma 
The saying “no pain, no gain” came up a long time ago, but it seems like it was something that goes well for Salesforce implementations and other digital transformations. Whether it is Salesforce implementation, culture change, or system integration, anything like this could be a pain when you are not aware of what changes these …
by Kriti Sharma 
