January 30, 2024
Listen to this articleThe heartbeat of every successful marketing campaign is precision, personalization, and powerful insights. Salesforce Marketing Cloud implementation emerges as the compass guiding businesses through the complex terrain of modern marketing.
Salesforce Marketing Cloud is more than a platform; it’s a strategic ally that empowers businesses to connect with their audience on a level that transcends traditional marketing boundaries.
These are the times when customer expectations are soaring and competition is fierce. So, businesses are turning to Salesforce consultancies for Marketing Cloud for a multitude of reasons.
1. The platform’s ability to deliver personalized experiences at scale ensures each interaction feels tailor-made for the individual.
2. Its robust suite of tools is designed to streamline and enhance every aspect of the marketing journey.
3. The invaluable insights gained from comprehensive analytics allow businesses to make informed, data-driven decisions.
In this blog, we’ll get deeper into the product, explaining the top features of Marketing Cloud that can justify its power and capabilities.
To understand the true power of Salesforce Marketing Cloud implementation, let’s dive into the top features of the product that make it so popular among marketers.
Journey Builder’s ‘Activities’ offers a range of tools for crafting seamless customer journeys. Among these gems is the ‘Advertising’ activity, where you can effortlessly create ad audiences and incorporate your contacts into targeted ad campaigns.
To unlock this feature, make sure you have the Advertising Studio module at your fingertips. The adoration for this feature stems from its ability to elevate journeys into true multi-channel experiences, seamlessly integrating social media into our touchpoints.
Dynamic Content Block allows you to tweak email copy or images for each recipient within a single email, all thanks to preset rules. For instance, recommend the latest products tailored to their recent purchases.
It’s not just about crafting communications that truly speak to your audience, boosting engagement; it’s also a time-saver, slashing hours off your setup time.
One of the major reasons businesses are going for Marketing Cloud is because of its easy and out-of-the-box integrations with all other Salesforce Clouds. A challenge that companies usually face is ensuring smooth synchronization between marketing and sales teams. But even this challenge can be successfully resolved by Marketing Cloud Connect to smoothly connect Sales Cloud and Service Cloud with Marketing Cloud.
In addition to this, the connector also enables marketers to automate customer journeys based on the records stored in the Salesforce CRM.
With Marketing Cloud, you don’t have to worry about enabling sending messages to any list based on the specific city or country. It can be done with geofenced messages that allow you to set physical geographical areas for targeting and sending messages to customers in that region.
This feature is great for business planning to run and exhibit some events. A certified Salesforce Marketing Cloud developer can help you make the most of this feature.
Any good marketer is aware of the fact that when we want to improve engagement, the key is to cut down the number of steps any user is required to take. Higher engagement usually comes with fewer page loads and fewer clicks.
You can include forms right in your email that people can fill out without leaving their inbox with the Marketing Cloud Interactive Email Forms feature. This nifty tool, available in Marketing Cloud Pro editions or higher, allows you to gather immediate reviews, capture prospect interests, and simplify one-click sales inquiries, all without making your recipients click away.
We helped one of our esteemed clients leverage the best of Marketing Cloud capabilities. The client, recognized for its work in the field of digital transformation, helps data-driven companies generate business value.
They managed their customers and other relevant details in Salesforce. Despite working on the Salesforce cloud platform and managing data within it, they faced several challenges while managing marketing for their services and ideas.
Primarily, there was the absence of a mechanism to provide a digital edge to their existing campaigns and the cumbersome creation of Landing pages.
This was exacerbated by a lack of analytical tracking for campaigns and the inability to track customer activities due to the absence of Journey Builder-like capabilities.
Additionally, systems suffered from an acute inability of existing marketing tools to integrate with social media accounts such as Facebook, Twitter, and LinkedIn, which led to the non-uniformity of data from marketing activities performed outside of Salesforce.
Remedial Analysis And Recommendations
Our efficient Salesforce Marketing Cloud developer analyzed the major pain points outlined above, suggested optimal solutions, and made implementations to configure and set up the Salesforce Marketing Cloud.
Capabilities For UX Curation
This meant enabling fast landing page creation, setting up journeys for lead-baiting, and consolidating data for 360-degree views of analytical data for more potent message signaling.
Custom Integration For Reliable Campaigning
Integrations for Gleam and other third-party solutions with the Marketing Cloud were carried out apart from a Marketing Cloud Connect configuration to connect the Sales and Marketing Clouds.
Here’s what we helped our client achieve:
– Web Studio capability was delivered out-of-the-box with ready-to-use landing pages.
– 360-degree views of analytical data were made available using Analytics Builder.
– Managed ‘journeying’ for contacts originating from multiple campaigns.
– Social Studio-based associations to social media accounts with the Marketing Cloud opened up a new digital channel for marketing.
Although we mentioned some of the top features above, Marketing Cloud is even more than that. As you move to the platform, you’ll be able to witness the real value it can bring to your business. We’ve helped many clients from multiple industry sectors to leverage the true power of Marketing Cloud and get the best results from their campaigns.
If you’re stuck with any challenge in your marketing effort, contact us and get the best certified Salesforce experts to assist you and get the boost you’ve been wishing for.
CEO
Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
