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Last year, Dreamforce conducted an all-virtual event, bringing the Salesforce community together despite the difficult pandemic situation. This year Dreamforce 2021 came not just virtually, but as a hybrid in-person/digital conference, with all its events streaming on Salesforce+, the new streaming services by Salesforce. Dreamforce 2021 kicked off with the keynote speech by Mark Benioff, …
by Kriti Sharma 
Salesforce scaled up its Service Cloud capabilities with its next-generation version that brings out all the new features that will improve the productivity of support agents. The customer support agents work on the frontline of your business, and it counts how efficiently they work, and this is something new Service Cloud features will improve. From …
by Kriti Sharma 
After ruling the global industry sector with its CRM, Salesforce has now taken another big leap, entering the industry of streaming services. Salesforce has made its debut in the streaming market by launching Salesforce+, a live and on-demand content platform that aims majorly on business professionals. Unlike Disney+ and Netflix, Salesforce’s streaming platform will be …
by Kriti Sharma 
It’s that time of the year when Salesforce administrators and other professionals sit tight to unwrap everything that Salesforce brings to them with its new release. After some helpful updates in Spring ‘21, Salesforce is back again with its Summer ‘21 release notes, and there’s so much in it that we can’t keep calm. Salesforce …
by Kriti Sharma 
Salesforce introduced the next generation of Service Cloud 360 that includes improvements in Einstein Bots and Cloud Voice. The new features are added to Service Cloud to walk in parallel to the new reality everyone is living in during the pandemic. Revamped features of Service Cloud center on improving remote collaboration, allowing customer service teams …
by Kriti Sharma 
Salesforce-powered Loan-Origination & Digitization for Connected Banking Yes Bank just took its next step to revolutionize banking and lending services by collaborating with Salesforce. The partnership focuses on building a next-generation technology platform to power the retail lending business, in line with the lender’s strategy, which could further scale to help up the retail assets …
by Ambika Goel 
Financial institutions tend to have protocols and shorthands developed over several years for efficiency that they’d like to bring over to their digital transformations and record-management systems. In this feature, we cover the essentials of a Lendio-Salesforce integration that we implemented to demonstrate this. This integration eliminates gruntwork and manual entry for the agents, so …
by Ambika Goel 
Einstein Analytics(EA) has led the business world’s analytics since the acquisition of Tableau. Tableau has made the official statement of combining with Salesforce Einstein Analytics arm, and this new offering will be known as “Tableau CRM”. EA has always provided actionable insights into the native CRM user experience as well as offered best-in-class CRM integration. …
by Ambika Goel 
Innovation in business workflows and technologies has been a fixture of advanced business practice. But, before going all-in for the latest technological implementation, chasing a new-fangled acronym, it helps to stand back and reassess the quantum of improvement you’d eventually get. Even deeper analysis is needed to figure out whether a business needs new developments from …
by Ambika Goel 
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