Over the past few years, personalization has become very critical for a brand’s digital strategy. No brand could ever succeed if it fails to meet the expectations of customers. Considering this, Salesforce has brought some new Marketing Cloud features that would give your brand the power of personalization. According to the report of State of …
by Kriti Sharma 
Today’s customers are all-digital. And to reach them out, you need to work on something that is personalized for them. The good news is you can drive personalization with Marketing Cloud; you just need to know the way it’s done. According to the State of the Connected Customer Report, 66% of consumers expect brands to …
by Kriti Sharma 
No email marketing would ever work if the mentality is “set it and forget it.” When it comes to email, it is important to figure out what’s working and what needs improvement. You should be active enough to analyze your email campaigns. And the key to it is different KPIs for email marketers that can …
by Kriti Sharma 
Since the pandemic hit, the last two years have been tough for small business marketing. It brought a sudden economic halt due to which many small and medium businesses (SMBs) have been operating with tightened budgets and reduced staff. SMB leaders now need a marketing strategy on a budget to bring them back into the …
by Kriti Sharma 
For any Marketing Cloud professional, it is important to know the ins and outs of the product so it can be used to its full potential. Marketing Cloud can be considered as a fully-loaded platform that has a lot to offer. Even there can be times even the experienced Salesforce experts won’t be aware of …
by Kriti Sharma 
To start with, one cannot deny the fact that Salesforce has been winning the hearts of the people worldwide for its autonomous performance along with enhanced capabilities in total. It is the perfect tool to start with if one needs to conduct any important processes for their business firm. Whether we talk about marketing, sales …
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