We all know Salesforce as a reliable CRM, but that doesn’t mean nothing can go wrong with it. Even your Salesforce org needs some attention to ensure that everything is working in the right order. While using Salesforce for your business, you’d surely be accessing the platform for handling your multiple operations and data management. …
by Kriti Sharma 
Salesforce is a game-changing CRM tool that has helped businesses revolutionize their sales, marketing, and customer service operations. However, despite its many benefits, Salesforce implementation failure is a common issue that can cause headaches, delays, and costly mistakes. Whether you are a small business or a large enterprise, a failed Salesforce implementation can be frustrating …
by Kriti Sharma 
When customers don’t receive the service they expect, chances are higher that their loyalty will shift. The same kind of dynamic also exists between employers and employees. It is essential that employers must deliver a great experience for employees — or they might risk losing them. That’s where workflow automation can be helpful. Automation has …
by Kriti Sharma 
Over the past few years, personalization has become very critical for a brand’s digital strategy. No brand could ever succeed if it fails to meet the expectations of customers. Considering this, Salesforce has brought some new Marketing Cloud features that would give your brand the power of personalization. According to the report of State of …
by Kriti Sharma 
No email marketing would ever work if the mentality is “set it and forget it.” When it comes to email, it is important to figure out what’s working and what needs improvement. You should be active enough to analyze your email campaigns. And the key to it is different KPIs for email marketers that can …
by Kriti Sharma 
Since the pandemic hit, the last two years have been tough for small business marketing. It brought a sudden economic halt due to which many small and medium businesses (SMBs) have been operating with tightened budgets and reduced staff. SMB leaders now need a marketing strategy on a budget to bring them back into the …
by Kriti Sharma 
Sales are all about understanding your customer. So it is important to know them before you can actually start conversing with them. The key to understanding them is data, which includes everything from their experience with your business to their relationship networks. And that’s something that forms the base for relationship intelligence. Managing a relationships …
by Kriti Sharma 
Salesforce Chatter is an enterprise social network used in many companies for team engagement and collaboration. The platform came up as an extension to Salesforce1 in 2013 and since then more and more organizations have been using it to enhance their business in many ways. Using Salesforce Chatter has proved to be a great way …
by Kriti Sharma 
For any company that is using Salesforce, its sales process matters the most for the company to extend its revenue. Having a sales process with excellent functions can help a company close deals faster while maximizing the deal size. But if the Salesforce sales process is not efficient, it would just end up in revenue …
by Kriti Sharma 
